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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing.

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Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165
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How Madhappy Turned T-Shirts Into A Lifestyle Brand

PYMNTS

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The tees and hoodies are all manufactured in Los Angeles. We wanted to create a community.

Branding 124
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The Untapped Power of Brand in Banking

Jeff For Banks

And so were the Uber cars in my recent trips to Los Angeles and Nashville. So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. Tim had great insights for banks on brand. For Netflix, Forbes estimates the brand value at $11.5 Is brand worth it?

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Las Vegas 149
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. For inspiration in banking innovation, we often look to other industries.

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Amazon Is Building A Traditional Supermarket In LA

PYMNTS

Reports from Seattle and California say the company is adding a new format and expanding beyond its Amazon Go and Whole Foods brands. Although Amazon hasn’t commented, the strategy seems to be aimed at getting Amazon aligned with a more mass market customer segment than its other retail brands. billion in 2019.