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How banks attract new deposits in a competitive landscape

Abrigo

To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits. Investing in digital solutions not only improves the customer experience but also positions community banks as forward-thinking financial partners.

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The evolution of AI & lending: Parallel journeys shaping the future

Abrigo

In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. Generative AI , another subcategory of AI, also learns from data, but it can create brand-new content in the form of text, images, music, etc. This AI era is no different.

Lending 221
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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle.

Branding 140
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Digital Marketing Strategies for Community Financial Institutions

The Financial Brand

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. “It must be more than points or the cash discount,” she said. “It It really is.”.

Strategy 266
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ABA recognizes six banks with national bank marketing awards

ABA Community Banking

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.