Perficient

DECEMBER 29, 2020

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): How will your company take the next step in customer engagement?

Branding 294

Branding Industry Digital Strategies Customer Experience 294

PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

Branding 263

Branding Los Angeles Retail Online 263

PYMNTS

OCTOBER 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. It's no longer up for debate that consumers want to message with brands where they already spend their time.”. New York-based Snaps announced on Monday (Oct.

Branding 297

Branding social media New York Management 297

Bank Innovation

NOVEMBER 26, 2019

The holiday season comes with extra expenses for consumers, and financial companies want to help customers budget. Peer-to-peer payments network Zelle, which has been active in elevating its brand to […].

Company 300

Company Fintech Branding Payments 300

Payments Dive

FEBRUARY 10, 2025

The company promised skeptical analysts more growth this year. Consumer uptake of the payments pioneer’s flagship payments tool was lackluster last year.

Branding 313

Branding Tools Payments Company 313

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Groups Strategy 251

Payments Dive

MARCH 7, 2024

Alex Chriss aims to use the company’s faster-growing unbranded Braintree business to give a boost to the legacy PayPal brand.

Branding 221

Branding Company 221

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Between 1985 and 1990, a dozen motorcycle companies targeted the U.S.

Branding 195

Branding Marketing Company Industry 195

Perficient

FEBRUARY 16, 2021

These are just two examples of major companies transforming their digital experiences. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. From its start, Nubank has had the audacious goal to become the most influential financial services company in the World.

Branding 221

Branding social media Strategy Data 221

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. That’s the type of company we’re talking about.

Video 517

Video Branding Tools Google 517

Perficient

DECEMBER 30, 2020

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. What about companies that had both strong internet and store channels?

Online 421

Online Study Branding Customer Experience 421

Payments Dive

FEBRUARY 24, 2023

GoDaddy now offers its business owner clients a digital payment tool that is customizable to their company branding.

Tools 417

Tools Branding Payments Company 417

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

Perficient

FEBRUARY 22, 2021

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Visual Communication and Brand Alignment.

Video 509

Video UX Branding User Experience 509

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

JULY 30, 2020

Louis’ best midsize companies to work for. “I Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. A Company with a Great Culture and the People to Prove it.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

FEBRUARY 21, 2020

The company wants to keep restructuring efforts out of court but could end up filing for bankruptcy with a prenegotiated plan in place. Yum Brands’ shares were down 1 percent on Thursday. The company’s value sits at $31.3 Yum Brands also owns fast-food chains Taco Bell and Kentucky Fried Chicken.

Kentucky 302

Kentucky Branding America Report 302

Perficient

MAY 26, 2021

In the session “Differentiating Your Brand for the Digital Era,” Scott will discuss how financial services companies can leverage digital technologies in new and innovative ways to create new value for consumers and businesses. The presentation will occur on June 10 at 4:00 p.m.

Fintech 462

Fintech North Carolina Charlotte Conference 462

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve?

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JUNE 15, 2020

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Yes, those tools are great at enabling conversational marketing to help foster interactions between companies and consumers that mimic human dialogue and do so at scale.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

FEBRUARY 12, 2021

It is the first experience that an employee has within a company, which gives employers an opportunity to make a great first impression. Get new hires familiar with their team and company before the official start date. Share the company culture and brand. Helping bridge the transition is the onboarding process.

Conference 340

Conference Video Branding Meeting 340

Perficient

FEBRUARY 3, 2021

Customers have multiple options for each service or good they are seeking, and the companies who take time to dedicate personalized ads, or messaging, will truly prosper. Companies have access to unlimited customer data, so why not utilize that information to help formulate specific messaging and offers for their customers?

Trends 423

Trends Industry Data Tools 423

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The former being one that is less talking about outside company walls.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

DECEMBER 15, 2020

Day in and day out, our colleagues are contributing their unique expertise to deliver end-to-end digital solutions for our clients – some of the world’s biggest brands. Perficient is a company full of phenomenally talented people. See open jobs or join our talent community for career tips, job openings, company updates, and more!

Detroit 520

Detroit Community Training Industry 520

Perficient

MARCH 1, 2021

As a company known to treasure talent, embrace effort, and reward results, Perficient’s goal is to extend a number of qualified cohort graduates a full-time job in the software engineering and development field, where they will partner with one of the world’s biggest brands in the Detroit metro region. .

Detroit 520

Detroit Training Community Metro 520

Perficient

JANUARY 20, 2021

They’re significantly higher because of advancing technology and experiences consumers encounter with brands outside the industry. And when consumers don’t get this experience, they tend to produce negative feelings about the brands that can’t deliver. These two reasons alone have created the need for instant gratification.

Customer Experience 348

Customer Experience Branding Video Industry 348

Perficient

FEBRUARY 4, 2021

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values.

UX 531

UX Guidelines Compliance Study 531

Payments Dive

OCTOBER 28, 2022

The company also credited cross-border travel, digital-first deals with banks and co-branding alliances for its performance during the quarter.

Branding 273

Branding Company 273

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

Perficient

JANUARY 8, 2025

Banks, financial institutions, and insurance companies know this dance all too well, and their recent playbook is packed with lessons for the rest of us. Card Businesss Small Business Advocacy – During the COVID-19 chaos, this card company became a lifeline for small businesses with its Recovery Insights platform. The payoff?

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

NOVEMBER 23, 2020

Instead, it was the latest move in a business model that the company has long followed. It’s a plan the company describes as “transforming well-known, distressed retail brands into eCommerce success stories.” REV Executive Chairman Tai Lopez stressed RadioShack ’s sales potential as a well-known global brand.

Branding 254

Branding Retail New Jersey Miami 254

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

FEBRUARY 10, 2021

Buyers expect a B2C-like experience, and B2B is complex and has several nuances depending on the respective business models of each company. Sometimes it might help for a company to consider building its own marketplace for many reasons. In any case, a company will spend time to clean up, collect, and distribute product information.

Strategy 508

Strategy Management Marketing Strategies Online 508

Perficient

SEPTEMBER 30, 2020

That’s pretty fast, with more than three-quarters of companies able to literally change their business within weeks. As we get deeper and deeper into this new modality, more and more companies will focus on finding ways to illustrate how the video experience is better than the in-person experience.

Video 508

Video Survey Strategy Marketing 508

Bank Innovation

OCTOBER 29, 2019

Digital banking brand Varo has 1 million customers, and is pushing ahead with plans to become a nationally-chartered bank early next year, CEO Colin Walsh told Bank Innovation Tuesday.

National 284

National Innovation Digital Banking Branding 284

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. Smaller brands are also making a play for the market. percent to 35.3

social media 257

social media Video Branding Online 257