Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.

Branding 378

Branding UX Customer Experience Marketing 378

PYMNTS

JANUARY 19, 2021

The shift to digital commerce has opened up new markets for companies across all verticals and sizes. But reaching a broader range of consumers, accommodating their payment preferences, and satisfying regulatory and tax issues in unfamiliar territory introduces a host of new operational challenges for these companies.

Branding 322

Branding Taxes Fraud Regulation 322

PYMNTS

OCTOBER 19, 2020

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. The Market’s Latest Entrant: Amazon Luxury Stores . For luxury now, all of a sudden there [is] competition.” .

Branding 328

Branding Retail Video Examples 328

Perficient

DECEMBER 29, 2020

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): How will your company take the next step in customer engagement?

Branding 294

Branding Industry Digital Strategies Customer Experience 294

PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

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PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

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Branding Retail Groups Strategy 251

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. market at its peak to about 10% in 1990.

Branding 195

Branding Marketing Company Industry 195

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. That’s the type of company we’re talking about.

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Video Branding Tools Google 517

PYMNTS

JULY 28, 2020

We’ve talked to a lot of enterprise companies and popular names and also companies that no one has ever heard of that are all wanting to offer direct selling,” Bhatia said. has early conversations with brands looking to step into DTC, one of their top concerns is not messing up existing relationships with retail partners. “We

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Branding Retail Examples Maine 215

Perficient

FEBRUARY 16, 2021

These are just two examples of major companies transforming their digital experiences. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Payments Dive

JUNE 22, 2022

The multi-artist album, a first-time marketing move by the card company, features original songs that incorporate Mastercard’s brand sound.

Branding 195

Branding Cards Marketing Company 195

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

Trends 216

Trends Company New York City Branding 216

PYMNTS

OCTOBER 14, 2020

To streamline B2B payments, MineralTree company Regal Software unveiled its RegalPay One offering in a Wednesday (Oct. The company noted that $27 trillion in B2B payments are conducted yearly in North America, while firms spend $510 billion on manual AP expenses in making those payments. 14) announcement.

Software 206

Software Branding California Community Bank 206

Perficient

DECEMBER 30, 2020

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. What about companies that had both strong internet and store channels?

Online 421

Online Study Branding Customer Experience 421

Perficient

JANUARY 5, 2021

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets. Ostasz, AVP of U.S.

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Leadership Denver Charlotte Ohio 531

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

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Video Survey Strategy Marketing 508

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Tip 2: Rally Your Success Team.

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

AUGUST 24, 2020

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Marketing Automation IQ. Marketo Email Send Quickstart.

Marketing Automation 332

Marketing Automation Branding Analysis Marketing 332

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

JULY 30, 2020

Louis’ best midsize companies to work for. “I Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. A Company with a Great Culture and the People to Prove it. Being a Top Workplace provides great brand recognition visibility to help support recruiting new colleagues to join our Perficient family.”

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St. Louis Missouri Minnesota social media 530

PYMNTS

JULY 28, 2020

While eBay’s second quarter results were stellar, the event was more notable for the unveiling of new CEO Jamie Iannone ’s vision for the company. By the numbers, the pandemic-driven digital shift has been good for the company, as revenue for the quarter was $2.9 billion, up 18 percent over 2019.

Company 227

Company Operations Mobile Technology 227

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. This shift has caused customers’ expectations to increase, and companies to adjust to what many believe will be the new norm. We actually helped a major automotive company build its EV nationwide charging network.

Marketing 309

Marketing Industry Mobile Data 309

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. The company said late last month it had raised $36 million in Series D funding, led by returning investor SoftBank Vision Fund I and a series of new investors, such as ClearBridge Investments and Satwick Ventures.

Retail 247

Retail Branding Software Technology 247

Perficient

FEBRUARY 4, 2021

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values.

UX 531

UX Guidelines Compliance Study 531

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The former being one that is less talking about outside company walls.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. Its about building credibility, earning trust, and yes, making sales easier. The payoff?

Leadership 221

Leadership Trends Industry Strategy 221

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. Sometimes it might help for a company to consider building its own marketplace for many reasons. PIM is the foundation.

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it.

Branding 220

Branding Online Retail social media 220

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

PYMNTS

AUGUST 5, 2020

Drop the ‘os’ and add an ‘io,’ and it’s a company that personifies the fast track to digital commerce success. Thrasio has taken its Amazon-centric business model to a high level at high-speed, snapping up some of the marketplace’s hottest sellers and creating a company that one of its investors says is “revolutionizing eCommerce.”.

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America Marketing Operations Retail 336

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer.

Cards 195

Cards How To Fraud ATM 195

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. The American Customer Satisfaction Index defines customer expectations as “a measure of the customer’s anticipation of the quality of a company’s products or services.” The expectations-meeting business is notoriously tricky.

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Meeting Customer Experience Millennials Branding 309