Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

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Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Perficient

DECEMBER 29, 2020

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): How will your company take the next step in customer engagement?

Branding 294

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Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

Marketing Automation 525

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PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

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PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

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PYMNTS

OCTOBER 19, 2020

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. The Market’s Latest Entrant: Amazon Luxury Stores . For luxury now, all of a sudden there [is] competition.” .

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PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

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Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150

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Payments Source

SEPTEMBER 1, 2020

FIS' purchase of Worldpay in 2019 required Ellyn Raftery, the company's chief marketing and communication's officer, to reshape its brand to showcase the strengths of both companies — all while a major global pandemic hastened her timeline.

Branding 174

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William Mills

SEPTEMBER 10, 2024

With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies.

Branding 88

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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PYMNTS

JULY 7, 2020

To form a direct-to-consumer (DTC) online commerce strategy, Kidd & Company, LLC and T-street Capital, LLC have joined forces by creating a holding company focused on buying companies called Brand Holdings, LLC. In that role, he spearheaded the shift to a DTC online brand from a catalog company.

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

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PYMNTS

JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control. for smart lighting in 2018.

Branding 186

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 billion and assumption of debt, the companies announced Friday (Oct. The release stated that the boards of both companies have approved the deal. The release stated that the boards of both companies have approved the deal.

Branding 171

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Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

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PYMNTS

SEPTEMBER 26, 2018

Inspire Brands announced that it will acquire Sonic for approximately $2.3 He continued,“As one of the largest owner-operators of company-owned and franchised restaurant brands, Inspire appreciates the unique culture of collaboration between Sonic and our franchisees. Sonic will continue to operate as an independent brand.

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PYMNTS

JULY 28, 2020

We’ve talked to a lot of enterprise companies and popular names and also companies that no one has ever heard of that are all wanting to offer direct selling,” Bhatia said. has early conversations with brands looking to step into DTC, one of their top concerns is not messing up existing relationships with retail partners. “We

Branding 215

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PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129

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PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

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PYMNTS

OCTOBER 14, 2020

To streamline B2B payments, MineralTree company Regal Software unveiled its RegalPay One offering in a Wednesday (Oct. The company noted that $27 trillion in B2B payments are conducted yearly in North America, while firms spend $510 billion on manual AP expenses in making those payments. 14) announcement.

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South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

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PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

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PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

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PYMNTS

OCTOBER 28, 2020

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term.

Branding 100

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PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

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PYMNTS

SEPTEMBER 3, 2019

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. It also said it wants to give customers innovative solutions with its products.

Branding 108

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PYMNTS

MARCH 1, 2019

The Gap is parting ways with Old Navy , deciding to create two publicly-traded companies. CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The company will be renamed, with about $9 billion in annual revenue.

Branding 145

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PYMNTS

JUNE 19, 2020

With its first visual update in more than two decades, iconic American lifestyle brand Stetson is sporting a new online shopping experience and modern identity revamp. The revamped brand identity comes with a refreshed website, which is made optimal for mobile and chockful of product history.

Branding 151

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PYMNTS

JULY 28, 2020

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants. Securities and Exchange Commission (SEC). “We

Branding 132

Branding Meeting Retail Compliance 132

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. The company plans to be carbon-neutral by early 2021. The company opened Nordstrom as its first account in October of 2019.

Branding 165

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PYMNTS

JULY 30, 2020

Brands, Inc. Gibbs said the company rolled out its contactless initiative for Pizza Hut during the quarter by adding more pickup and payment options for customers. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve For Taco Bell U.S., On the downside, Yum! billion in revenue.

Branding 140

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PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. The company sells its furniture in sets, although it does sell individual chairs.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Williform , founder and CEO of the three-year-old Atlanta-based company. . “I Registering And Extending Brand Appeal . This growth is creating opportunities for numerous retailers, including BlackCool & Co. ,

Branding 187

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

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PYMNTS

MAY 28, 2020

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

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