PYMNTS

NOVEMBER 17, 2016

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

social media 100

social media Security Company Survey 100

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. From its start, Nubank has had the audacious goal to become the most influential financial services company in the World.

Branding 221

Branding social media Strategy Data 221

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app. “We

social media 227

social media Video Branding Community 227

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. Smaller brands are also making a play for the market. percent to 35.3

social media 257

social media Video Branding Online 257

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

SEPTEMBER 9, 2020

Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable. Building A New Commerce Journey .

Branding 220

Branding Online Retail social media 220

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos. The Products.

Branding 163

Branding Minneapolis social media Company 163

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

Perficient

JULY 31, 2020

In my opinion, every company should treat the value and importance of data similar to that. Platform companies such as Uber, Amazon, and Airbnb have mastered this art with their technology platform strategy bringing data and digital together in a single platform. You would likely go with the website that has trusted data.

Data 354

Data Analytics Strategy social media 354

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. In other words, consumers are shopping contextually.

social media 212

social media Retail Report Video 212

Bank Innovation

NOVEMBER 1, 2019

Digital-only challenger bank Chime‘s recent outage may have riled many customers on social media, but the company’s real-time response to the crisis ensured damage to the brand was nipped in the bud. On October 16, digital banking startup Chime’s app went dark on its 5 million customers.

social media 186

social media Digital Banking Branding Company 186

PYMNTS

JUNE 21, 2017

One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. In a sense, incorporating social media into the in-store experience in a non-invasive way has proved to be a glimmer of hope for retailers currently going through the big brick-and-mortar shift into a digital focus.

social media 195

social media Retail Branding Innovation 195

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Zwilling ZA Henckels is a German high-end kitchenware company, and it has a restaurant on top of its store in Shanghai. Two spots at the bar at 8:30 p.m.,”

Branding 131

Branding social media Trends Retail 131

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

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social media Report Study Trends 155

PYMNTS

JUNE 12, 2020

Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new ways to connect on the app, and new augmented reality features, the company said on Thursday (June 11). The popular social media app said Minis are

social media 132

social media Tools Branding Company 132

Perficient

SEPTEMBER 9, 2020

Blogs are often used as starting points for companies’ content marketing efforts, but content hubs provide a more powerful way to publish evergreen content. Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. What They’re Saying.

Google 429

Google social media Branding Marketing 429

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

JANUARY 14, 2021

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike wrote in a lawsuit filed in the U.S. Taking a Hard Line Against Alleged Counterfeits .

Los Angeles 309

Los Angeles social media United States New York 309

PYMNTS

FEBRUARY 14, 2020

Facebook has connected with Sequoia Capital India’s Surge accelerator initiative to roll out the fourth version of the VC Brand Incubator program in India, Deal Street Asia reported. Before its Surge collaboration, the program worked with three VC firms through which it mentored over 70 brands through different growth stages and verticals.

Branding 116

Branding social media Capital Resources 116

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

JANUARY 28, 2021

Squarespace was reported to be seeking a $400 million credit line in 2019, PYMNTS reported, which generally means that the company is preparing to go public. The company is cash-flow positive, a difference from others that are also worth a billion dollars. That, PYMNTS wrote, should bode well for its chances.

social media 160

social media Branding Security Online 160

PYMNTS

FEBRUARY 11, 2020

9) that a whopping 205,280 businesses had lost access to company files as a result of ransomware attacks last year, an increase of 41 percent from the previous year. “We leave clues all over the place — on websites, social media, etc. — “We leave clues all over the place — on websites, social media, etc. —

Branding 146

Branding Security Trends social media 146

PYMNTS

MAY 1, 2020

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

social media 233

social media Video New York California 233

PYMNTS

AUGUST 4, 2020

4) and he cautions that the celebration should be tempered, because the world is going through something much bigger and important than money or his company’s fortunes. But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We

Branding 131

Branding social media Case Study Study 131

PYMNTS

JUNE 14, 2019

Still, that seems so old-fashioned in this digital age — at least according to Andrea Chavez, Founder of Pawscout , a company whose signature product is a Bluetooth-enabled tag that not only helps pet owners find their wayward pets, but gives them access to other digital and mobile services. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

OCTOBER 5, 2018

The news of this possible change in privacy setting comes as Instagram steps up its efforts to bring commerce onto its social media network. The social media platform is also expanding shopping options within its Stories feature. Facebook, meanwhile, is dealing with more questions and concerns about security and data.

social media 151

social media Mobile Data Branding 151

PYMNTS

DECEMBER 5, 2018

In fact, the company, which launched in 2014 and is based in Washington, D.C., is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. Portable Hashtag.

social media 187

social media Online Maine Payments 187

PYMNTS

DECEMBER 21, 2020

Nike had been building a digital-first, D2C sales presence long before the pandemic hit, and that investment really paid off in the company’s fiscal Q2 , which ended on Nov. The company said digital sales of its flagship Nike brand (the firm also owns two others) soared by 84 percent during the period without adjusting for currency changes.

social media 267

social media America Strategy Online 267

PYMNTS

MARCH 4, 2019

Pinterest is enhancing the level of shopping that can be done on the social media platform, rolling out a round of new features on Monday (March 4). Pinterest also said it is rolling out updates to its Catalogs and Shopping Ads that enable brands to put products in new shopping spaces.

social media 155

social media Branding Tools Retail 155