Innovation-Seeking Big Brands Pop Up In Small Spaces
PYMNTS
AUGUST 30, 2018
Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. By comparison, its mainline spaces average 181,100 square feet in size. Brands are also rolling out their own pop-up shops.
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