What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)
Perficient
FEBRUARY 9, 2021
This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In processing these signals, we inevitably make comparisons. Next, you need to size up your offerings against rivals and reference brands. ‘Last Best Experience’ and the Expectations Gap.
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