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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The theme was – developing your marketing superpowers.

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study. Steve Madden said Thursday (Feb.

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

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Shoot and score: Tips for winning a new business valuation client

Abrigo

Of all 30 NBA teams – from first place standing in the Eastern Conference to last place in the West – players are making fewer than half of their shots from the field. Generation X and Millennials increasingly supplement their online research with social media searches.

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Facebook Courting YouTube Stars And Wannabes

PYMNTS

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. The social media site that boasts over 2 billion daily users says it will help creators make more money with direct payments from its users, coupled with advertising earnings, CNBC reports.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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LiveWorld Enables Human + Chatbot Cooperation

PYMNTS

If the recent news from Facebook’s F8 developer conference is any indication, the future of online communication between businesses and consumers will occur more often via AI-driven chatbots. Chatbots are a staple in WeChat and have popped up across social media messaging channels, like on Twitter and LinkedIn.