PYMNTS

JANUARY 6, 2020

And, in beauty retail, online hair and body care brands such as Ouai are growing their presence in the physical world by bringing their products into brick-and-mortar stores like Ulta Beauty. iPhone app-enabled marketplaces such as Trainiac are letting consumers work one-on-one with a personal trainer. All this, Today in Data.

Course 131

Course Retail Data Branding 131

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

Perficient

DECEMBER 30, 2020

Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. For many of these brands, balancing store versus online inventory must have been a big challenge. This customer satisfaction data highlights the need to get digital transformation right.

Online 421

Online Study Branding Customer Experience 421

PYMNTS

SEPTEMBER 16, 2020

With athleisure brands like Lululemon doing better than expected numbers on the strength of “lockdown chic”— running shoes and yoga pants — trendlines continue to point to permanent digital shifts in how we do fitness. That’s left boutique yoga and bar-method studios scrambling to reinvent by shifting their courses online as well.

Exercises 206

Exercises Branding Apple Industry 206

PYMNTS

JUNE 11, 2019

No matter what one sells, where they sell it or who they sell to, Chen said, there are three basic elements of a successful merchant: product, of course, since sellers need supply to sell; buyers, which is about driving traffic to those products; and payments, so they can convert that traffic into purchases. The Future Of Choice.

Branding 191

Branding social media Google Online 191

PYMNTS

FEBRUARY 11, 2020

According to Vade Secure’s Phishers’ Favorites Q4 2019 report, attackers continue to impersonate some of the world’s largest brands to trick email recipients into believing their scams, and for corporates, the most common brand used is Microsoft. B2C Brands’ B2B Risks. as to which services we use.”

Branding 146

Branding Security Trends social media 146

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Retail Millennials 100

PYMNTS

MARCH 20, 2019

A powerful experience that Armoire didn’t invent, of course — Gwynnie Bee and Rent the Runway both offer similar services for professional women in terms of unlimited wardrobe rental. Armoire is a young brand, about three years old, and a little under half of its customer base comes from its hometown of Seattle.

Branding 135

Branding Seattle Data Course 135

PYMNTS

JULY 17, 2020

One of the more notable subscription success stories to emerge out of the pandemic is Peloton , the fitness brand known for its connected exercise bikes and, more recently, its subscription class offerings. The company saw revenues grow by 66 percent in the fiscal third quarter to $524.6 million, fueled by a surge in new subscribers.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

MARCH 5, 2018

might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. With, of course, a few qualifications. Banana Republic , by comparison, was up 1 percent year over year, while growth at its namesake Gap brand remained flat. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123

Branding Course Comparison Strategy 123

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

PYMNTS

FEBRUARY 19, 2019

The problem with customer retention in an era when consumers are easily distracted and pulled away isn’t that brands aren’t trying, or even that they are using the wrong tools. We want to help brands move away from spray-and-pray generic email offerings to truly personalized campaigns.”. That has been our focus,” Goldstein said. “We

Branding 130

Branding Tools Retail Data 130

PYMNTS

APRIL 14, 2016

Everybody wants brand names, right? The upshot for the wholesale manufacturers behind those brands is, of course, that they are able to set their suggested retail prices a little bit (or, sometimes, a lot) higher than items bearing lesser-known labels. And that has become something of a problem for brick-and-mortar retailers.

Branding 100

Branding Retail Arizona Online 100

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

JANUARY 5, 2018

The digital coin climbed more than 1,300 percent in value over the course of 2017 from about $1,000 at the start of the year to over $14,000 as New Year’s Eve wound down. Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. Literally Just Branding. BurgerBucks.

blockchain 101

blockchain Branding Retail cryptocurrency 101

Perficient

FEBRUARY 18, 2021

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Perficient: Digital Strategy Experts.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? There is, of course, the game show element in which each player has a chance to win a cash prize by guessing what percentage discount will cause a particular product to sell out.

Millennials 118

Millennials Branding Mobile Apple 118

PYMNTS

FEBRUARY 26, 2018

Couples go into business together all the time, of course; it’s just not usually something they decide to do on their first date. Interestingly, as the brand evolved, according to O’Neill, the real driver of what is offered on their site — and their few physical stores — are the flavors making the social media waves.

Branding 101

Branding social media Los Angeles United States 101

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. When one teenaged customer wrote to the brand to complain about his beloved Chubbies shorts, which had been pilfered from his locker by a local bully, Chubbies sprang into action.

Branding 107

Branding social media San Francisco Community 107

PYMNTS

JUNE 9, 2017

In the early days of the Internet, brands and businesses knew they wanted to get online, but they just weren’t quite sure why, or how best to do it. In the early days, brand sites were ugly, clunky and not terribly useful. In the early days, brand sites were ugly, clunky and not terribly useful. Coming Customization.

Branding 101

Branding Mobile Retail Samsung 101

PYMNTS

DECEMBER 6, 2016

The times they are a changin’ — as the People’s Bank of China has ordered local banks to stop issuing co-branded (bearing both the logo of UnionPay and a foreign card network), dual currency payment cards in mainland China, according to reports emerging this morning. dollars while traveling abroad.

Branding 100

Branding Cards Regulation Operations 100

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100

Branding social media Video Retail 100

PYMNTS

SEPTEMBER 6, 2016

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product. ”

Branding 100

Branding Meeting Management social media 100

Perficient

OCTOBER 26, 2020

And of course, Google has been doing this all along, so this idea of improving understanding user intent and better matching up with content is not new at all. And, of course, no one has more data on what users mean than Google. You can be an affiliate, small business, major brand—it doesn’t matter.

Google 508

Google Video Course Branding 508

PYMNTS

JUNE 2, 2016

brands like apparel retailer Austin Reed, though, the weight of all that financial baggage is too much to crawl out from under. The Baltimore Sun is reporting that the Mars brand, which operates 13 stores across Maryland, will be selling off five of its locations and shuttering the remaining eight. For some U.K.

Austin 100

Austin Course Baltimore Branding 100

PYMNTS

FEBRUARY 7, 2019

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. The company last year announced it would buy a 3 percent stake in Grubhub, and that it was teaming up with the company to provide delivery from two of its brands — Taco Bell and KFC.

Branding 122

Branding Conference Management Trends 122

PYMNTS

JANUARY 24, 2021

retail presence in recent decades, is reversing course and closing all its North American brick-and-mortar locations, according to numerous online news sources citing a company statement. Godiva, the maker of high-end chocolates that significantly expanded its U.S.

Puerto Rico 287

Puerto Rico US New Jersey United States 287

PYMNTS

JULY 13, 2017

Dogs like bully sticks of course – but Meeker felt a lacking. And that enthusiasm for their first product pushed BarkBox to expand more than its user base in its early days; it’s also shifted its brand. And every day I thought about what I can do to make this enormous dog happy. BarkBox has since become Bark&Co.,

Branding 100

Branding San Francisco New York City New York 100

PYMNTS

AUGUST 8, 2019

McCormick began to take online chemistry courses and talked to every dentist and dental hygienist she could. She started looking at alternatives, but everything she could find was also packaged in plastic or had ingredients she didn’t want to use. As a result, she decided that she would look into how to make her own toothpaste.

Branding 116

Branding Company Apple Online 116

PYMNTS

NOVEMBER 8, 2019

Venture capital firm Andreessen Horowitz is offering a course to help entrepreneurs better understand blockchain technology and cryptocurrency companies, according to a report by CNBC. Dixon said the free course is being offered with “no strings attached,” and that no companies will need to give up any equity stake to take part.

blockchain 128

blockchain Course cryptocurrency Regulation 128

CB Insights

DECEMBER 13, 2018

CPG brands need to go to shoppers, rather than waiting around for shoppers to come to them. We see room for CPG brands to grow through: Home-sharing — Airbnb boasts roughly 5M home listings across 18K cities. CPG brands could sell products to Airbnb hosts at bulk rates or offer them free samples of new products to distribute.

Branding 48

Branding Data Retail US 48

BankNXT

JANUARY 5, 2018

Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). What are some tools I encourage my students to use for personal branding? Talkwalker. It’s a one stop shop!

Branding 44

Branding Tools social media Louisville 44

PYMNTS

JULY 7, 2020

The vicious cycle of physical retail is meeting the virtuous cycle of digital, at a time when companies are aiming to chart a course toward a future that is without precedent. 2019: Launch year of Empathy Wines, which was recently purchased by Constellation Brands. All this, Today in Data. Data: . 42%: Share of U.S.

Retail 130

Retail Seattle Innovation Branding 130