Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. The Pandemic Effect.

Course 141

Course Marketing Survey Millennials 141

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. Multi-dimensional, socially-driven contract tracing. Consistent Experiences Matter in Virtual Health, Too.

Tools 520

Tools Marketing System Strategy 520

PYMNTS

JANUARY 14, 2020

Kate Johnson, Visa’s vice president of global sponsorship marketing, was an American rower who won the silver medal in the 2004 Olympic Games in Athens. The courses are on a variety of topics, including digital payments, and how to deal with the Japanese cashless mandate and the country’s payments ecosphere.

Course 130

Course social media Training National 130

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come. What Comes First: PIM or Marketplace?

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

NOVEMBER 28, 2019

China is a market that most Western firms — especially online marketplaces — covet. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. And, as has been documented in this space, China is a market best served when firms, global though they may be … think local.

Marketing 176

Marketing Course Strategy Online 176

Perficient

SEPTEMBER 20, 2020

That’s not unlike the journey many of our customers have taken – the senior decision-makers and C-level executives we partner with and advise have demonstrated a similar attitude and aptitude over the course of their careers. First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St.

St. Louis 340

St. Louis Dallas US Course 340

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. Well, with innovation of course. The industry now represents 5.3

Innovation 153

Innovation Marketing San Francisco New York 153

PYMNTS

FEBRUARY 26, 2020

Mastercard , like most consumer credit connected brands, was hit hard in the early days of the Great Recession. Broader payment flows is putting it mildly, of course. We want to be the partner of choice for the top FinTech brands worldwide, and with Accelerate, we invite the next generation of global entrepreneurs to join us.”.

Payments 274

Payments Course Fintech Cards 274

PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

Branding 251

Branding Retail Maine Course 251

PYMNTS

DECEMBER 15, 2020

At the end of Q3, Amazon was closing in on $30 billion in gross apparel and footwear sales and within range of finally passing long-time market leader Walmart. Custom clothing, of course, is far from a new idea, though generally, it applied to high-end, high-cost fashion items as opposed to the staple of casual wear that is the T-shirt.

Data 279

Data Examples Branding Course 279

Perficient

MAY 21, 2021

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

PYMNTS

APRIL 7, 2020

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product. “We’re

Marketing 138

Marketing Branding Millennials Retail 138

PYMNTS

FEBRUARY 15, 2019

The costs of using some cards is going on the incline, as news is breaking that the nation’s two largest card networks, Visa and Mastercard, are preparing to up the fees charged to merchants to accept network-branded cards. It’s a fact that merchants, of course, do not love.

Cards 224

Cards Course Security Fraud 224

Perficient

OCTOBER 26, 2022

Financial firms cannot singlehandedly control inflation, of course, but they can position themselves as knowledgeable partners that customers can depend on to be in their corner. They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards.

Data 275

Data Tools Cards Training 275

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

NOVEMBER 3, 2020

Changing course isn’t an easy thing for businesses to do, particularly when it's a big change like shifting focus from providing services direct to consumer (D2C) to taking on a B2B model. But Knutson said the company is happy to hand over the front-end consumer interaction and life-cycle marketing activities to partner brands.

Austin 281

Austin Branding Cards Texas 281

Perficient

JUNE 26, 2020

Tom then took some online courses in topics that piqued his interest — including computer science. When he finished the courses, he felt that he enjoyed the computer science courses so much he enrolled in Tech Elevator. Mixing music with work had turned it into just that: work. What excites you most about the tech industry?

Detroit 332

Detroit Boston Hawaii Course 332

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JANUARY 20, 2021

On a conference call with analysts , P&G Vice Chairman, Chief Operating Officer and Chief Financial Officer Jon Moeller said the mid- to long-term impacts of the pandemic are accelerating top and bottom-line growth as the quality and relevance of its many brands resonates with consumers. “We Constructive Disruption.

Online 292

Online Report Strategy Trends 292

PYMNTS

FEBRUARY 11, 2019

Among the hottest battles for eCommerce market share involves private label products, with a recent move from Walmart among the latest developments in that particular arena. But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years.

Retail 158

Retail Branding Online Seattle 158

Perficient

JUNE 7, 2023

Of course, one reason that deposits have left the banking system is that while the Federal Reserve raised rates throughout the four quarters shown above, banks have lagged in raising deposit rates. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

PYMNTS

DECEMBER 7, 2020

7) as the Ikea brand continues to shift itself to digital, according to published reports. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. The same trend has been underway for the past decade or so in mass-market publishing. Do catalogs work for every brand?

social media 242

social media Retail Course Branding 242

PYMNTS

AUGUST 19, 2020

Apple, of course, has reportedly been readying subscription bundles via “Apple One,” which will bundle a range of services in tiered offerings at yet-to-be-named price points. consumers have tried a new brand in the last 60 days, and they’ve made those purchases directly from the brand via an online channel.

Apple 289

Apple Strategy Examples Branding 289

Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

Video 520

Video Google Study Examples 520

PYMNTS

NOVEMBER 24, 2020

But as the media keeps floating the possibility of 90+ percent effective vaccines coming to the market in the not-too-distant future, it’s becoming increasingly apparent that the end – although maybe not quite near just yet – is visible on the horizon. Consolidation in the Market. An Increasingly Crowded Field .

Arlington 212

Arlington Branding United States Chicago 212

PYMNTS

SEPTEMBER 18, 2020

Anecdotes abound, of course, in the popular music industry of artists who had huge hits — and rarely saw much cash flow, as royalties were siphoned off by others, or simply never made it into the right accounts. That’s, of course, not the case today. Or accountants did not do much accounting.

Payments 312

Payments Tools Capital Industry 312

PYMNTS

APRIL 4, 2019

Much of those specifics are coming from Asia , where South Korea and China are, judging by virtually all reports on the matter, far ahead of other markets when it comes to 5G deployments. ( billion in retail and marketing spend, with revenue from VR retail initiatives expected to increase by 3,000 percent over the next four years.

Retail 177

Retail Mobile Course Technology 177

PYMNTS

JANUARY 27, 2020

Soft drinks can be plenty refreshing, but they come packed with all kinds of artificial flavors, coloring and, of course, sugar. I’ve always been in trading and markets, and I have always been a trend follower,” O’Grady said. It can now be found in 1,500 retail locations nationwide and counting.

Louisville 131

Louisville Marketing National Millennials 131

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Marketing 195

PYMNTS

DECEMBER 15, 2020

In an interview with PYMNTS, Sadek detailed how the subscription-based brand management software provider has both benefited and suffered from the pandemic’s impacts as well as how the company is strategizing to move forward. Founder and CEO Nadim Sadek said he had no idea that just months after the company raised $2.7

Branding 189

Branding Software Strategy Management 189

PYMNTS

SEPTEMBER 14, 2020

There are more than a few mind-blowing stats about Amazon , most of them having to do with its 44 percent of the eCommerce market, or maybe the $88.9 In mid-August, the company announced that it will infuse $100 million in capital into the Amazon seller system, along with legal and marketing advice.

Capital 214

Capital Long Beach Branding Guidelines 214

PYMNTS

SEPTEMBER 9, 2019

The eCommerce brand Shopify is expected to pass eBay and become the second largest platform in the world in terms of sales volume behind Amazon , according to a report by CNBC. Stock in the company has been roaring in the past year, going up 150 percent and passing eBay’s market cap. Baird wrote on Monday (Sept.

United States 173

United States Course Online Meeting 173

PYMNTS

NOVEMBER 23, 2020

This is especially true in eCommerce, where friction points have crystalized around FX rates, accepted payment methods and, of course, fraud. brands such as Apple and Nike saw strong demand, according to reports, as did brands with a decidedly international presence such as Estee Lauder and Marriott International.

Retail 221

Retail Online Branding Payments 221

PYMNTS

JANUARY 24, 2020

In 2020, it is estimated that Chinese citizens will make roughly 3 billion trips over the course of the holiday period to see family and friends or simply travel, with more than 7 million expected to visit destinations abroad. Brands have responded avidly.

Branding 142

Branding Marketing Apple Trends 142