PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Retail Millennials 100

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

MARCH 20, 2019

A powerful experience that Armoire didn’t invent, of course — Gwynnie Bee and Rent the Runway both offer similar services for professional women in terms of unlimited wardrobe rental. Armoire is a young brand, about three years old, and a little under half of its customer base comes from its hometown of Seattle.

Branding 135

Branding Seattle Data Course 135

Perficient

FEBRUARY 18, 2021

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. And of course, Google has been doing this all along, so this idea of improving understanding user intent and better matching up with content is not new at all.

Google 508

Google Video Course Branding 508

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101

Branding social media Course Phoenix 101

PYMNTS

NOVEMBER 28, 2019

China is a market that most Western firms — especially online marketplaces — covet. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. And, as has been documented in this space, China is a market best served when firms, global though they may be … think local.

Marketing 176

Marketing Course Strategy Online 176

PYMNTS

JANUARY 29, 2019

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129

Marketing Branding Massachusetts United States 129

PYMNTS

MARCH 5, 2018

After a long trip out in the earnings wilderness — and an increasing conviction from market watchers that Gap Inc. might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123

Branding Course Comparison Strategy 123

PYMNTS

FEBRUARY 5, 2018

As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York — in a new concept named “The Market @ Macy’s,” CNBC reported. Compared to traditional pop-up stores, Macy’s own staff services the brands.

Las Vegas 116

Las Vegas Marketing Branding Retail 116

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

PYMNTS

APRIL 7, 2020

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product. “We’re

Marketing 138

Marketing Branding Millennials Retail 138

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

FEBRUARY 19, 2019

The problem with customer retention in an era when consumers are easily distracted and pulled away isn’t that brands aren’t trying, or even that they are using the wrong tools. Using one tool for email marketing, another for loyalty and another for feedback, what they get is three different views of the customer that don’t inform each other.

Branding 130

Branding Tools Retail Data 130

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. Well, with innovation of course. The industry now represents 5.3

Innovation 153

Innovation Marketing San Francisco New York 153

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107

Branding social media San Francisco Community 107

PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? There is, of course, the game show element in which each player has a chance to win a cash prize by guessing what percentage discount will cause a particular product to sell out.

Millennials 118

Millennials Branding Mobile Apple 118

PYMNTS

JANUARY 5, 2018

The digital coin climbed more than 1,300 percent in value over the course of 2017 from about $1,000 at the start of the year to over $14,000 as New Year’s Eve wound down. Coins can be mined, saved, redeemed for future meals at any of Chanticleer’s brands, or traded with other customers. Literally Just Branding. BurgerBucks.

blockchain 101

blockchain Branding Retail cryptocurrency 101

South State Correspondent

OCTOBER 30, 2024

One phycological element that drives this is that the customer expects a marketing message. When they get a message that adds value to their lives without additional cost, they attribute that goodwill to the bank’s brand. We have reason to believe that banking is directionally no different.

How To 195

How To Data Management Study 195

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

PYMNTS

NOVEMBER 14, 2019

There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a massive number of consumers underserved. The first of which, he said, was that all of these big brands weren’t really focused on runners and running as of the early 21st century.

Retail 101

Retail Marketing Boston Training 101

PYMNTS

FEBRUARY 26, 2018

Couples go into business together all the time, of course; it’s just not usually something they decide to do on their first date. It was the realization that candy was mostly marketed for kids, but adults want sweets too and a sweet experience all their own. percent of the brand’s revenue comes via gift giving.

Branding 101

Branding social media Los Angeles United States 101

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

Perficient

JUNE 7, 2023

Of course, one reason that deposits have left the banking system is that while the Federal Reserve raised rates throughout the four quarters shown above, banks have lagged in raising deposit rates. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Marketing 195

PYMNTS

JUNE 14, 2019

The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade. What customers have been showing interest in, he noted, are subscription and sharing economy business models — among all our brand’s demographics.

Marketing 116

Marketing Branding Retail Millennials 116

South State Correspondent

AUGUST 14, 2024

If managing loan pricing is a college-level course, deposit pricing is a master’s. Four product variables impact profitability – rate, fees, marketing/brand, and companion products for a standard bank product such as a business savings account. Given the complexity, managing analyzed checking, however, is a PhD.

How To 195

How To Analysis Management Training 195

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

DECEMBER 6, 2016

The times they are a changin’ — as the People’s Bank of China has ordered local banks to stop issuing co-branded (bearing both the logo of UnionPay and a foreign card network), dual currency payment cards in mainland China, according to reports emerging this morning. dollars while traveling abroad.

Branding 100

Branding Cards Regulation Operations 100

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice.

Industry 221

Industry Meeting Conference Maine 221

PYMNTS

JUNE 2, 2016

brands like apparel retailer Austin Reed, though, the weight of all that financial baggage is too much to crawl out from under. According to Mars Super Markets, whatever the odds are, they aren’t in its favor. For some U.K.

Austin 100

Austin Course Baltimore Branding 100

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275