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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Lucky Brand Starts Chapter 11 Proceedings, Seeks Sale

PYMNTS

Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. In addition, the retailer said new Authentic Brands Group LLC subsidiary ABG-Lucky LLC will buy all of its intellectual property assets.

Branding 136
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. There could be lots of reasons, such as some stores being closed, most operated with restricted hours or restricted number of guests, or other COVID-19 restrictions that didn’t affect the online channel.

Online 421
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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

Amazon wants to get more exclusive — and it wants other companies to help with that effort by developing product lines meant to be sold only via the eCommerce operator. That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Brand Resistance.

Branding 145
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Why Mexico’s SMBs Need A FinTech Operating System And Not Another Bank

PYMNTS

For individuals, the process can be equally frustrating, mandating that they go in person to the branch to activate those cards — and the wait, of course, can feel interminable when one simply wants to have access to funds. The world needs a FinTech operating system.”. The world doesn’t need another bank,” Poovala told Webster.

System 258
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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

But that national network of body-sculpting palaces is in disarray today, with major chains including Gold’s Gym and 24-Hour Fitness filing for Chapter 11 relief due to the coronavirus pandemic, along with a slew of other operators from privately owned yoga studios to fitness centers. Peloton’s stock price doubled on that news.

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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101