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Roche noted that struggling retailers, like Aéropostale and American Apparel, have invested in Extole’s advocate marketing technology to engage their existing customers and build their brands back up. “If So, you wake up one day, and you’re this useful brand, and the youngest customer on your customer list is 28. Roche said.
Super Bowl ad season is again upon us, and according to the Wall Street Journal these high-priced TV spots can generate eye-popping increases in site traffic for little-known brands. Of course you’d better have a viable business model.
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