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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Charting New Retail Courses With Fitness And Beauty

PYMNTS

And, in beauty retail, online hair and body care brands such as Ouai are growing their presence in the physical world by bringing their products into brick-and-mortar stores like Ulta Beauty. iPhone app-enabled marketplaces such as Trainiac are letting consumers work one-on-one with a personal trainer.

Course 131
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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. Let’s hope the discussion isn’t much too little and way too late, but is more about how to respond to retail’s COVID-19 wake-up call.

Retail 309
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Lucky Brand Starts Chapter 11 Proceedings, Seeks Sale

PYMNTS

Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. The retailer said it has received new financing commitments that will offer enough liquidity to fund it until the sale’s closing, according to an announcement.

Branding 136
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

The American Customer Satisfaction Index’s recent COVID-19 special retail study showed satisfaction declines across 75% of the retail companies. But the ASCI study showed a decline of almost 5% in customer sat for internet retailers versus just a 1.3% decline for Department & Discount stores.

Online 421
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Trust Becomes Valuable Commodity For Retailers

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In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153
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MakerSights Enables Actionable Product Intelligence For Brands, Retailers

PYMNTS

As a retail segment, fashion and apparel design have always walked the line between a creative endeavor and meeting the demands of a global, consumer-facing industry. Brands can’t afford to bet wrong on what products will appeal to customers. But that’s no longer the case.”.

Branding 108