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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. In other words, TikTok is where the young and hip now go to see and be seen — which means brands and artists are slowly but surely moving there as well.

Branding 222
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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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The Great Marketplace, Branded Storefront Debate

PYMNTS

Should they consider, instead, being a supplier on as many online marketplaces and social media sites as possible, in the hopes of capturing customers in a place, and context, where eyeballs already show up ready to search and buy? The Natural Evolution Of eCommerce. The Future Of Choice.

Branding 191
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Visa, Olympics Team Up For Athlete Financial Literacy Courses

PYMNTS

The courses are on a variety of topics, including digital payments, and how to deal with the Japanese cashless mandate and the country’s payments ecosphere. There’s also a course on how to build a social media brand in front of the games.

Course 130
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

Perficient

Of course, one reason that deposits have left the banking system is that while the Federal Reserve raised rates throughout the four quarters shown above, banks have lagged in raising deposit rates. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108