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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Perficient: Digital Strategy Experts.

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How Apple Card Brings ‘Existential Crisis’ To Smaller FIs

PYMNTS

With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. In truth, she said, the Apple Card is not just branded by the tech giant, but is also defined by the digital services that are wrapped around (and within) the card itself.

Apple 198
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Costco Tops Consumer Experience Study

PYMNTS

Providing top-notch user experiences online and on mobile isn’t limited to retail categories. According to a new study from app research firm Dynatrace, one brand reigns supreme in this competition – and it might not be the most intuitive winner. percent of the time. However, a slip of just 1.06

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BBVA On Google, Digital Banking And The Rise Of The ‘Everyday App’

PYMNTS

Those ecosystems will leverage the trust that consumers have placed in traditional financial industry players and tech companies of all sizes – including Big Tech , of course. In an announcement, the bank said it would work with Google to debut a co-branded, FDIC-insured, digital-only bank account next year.

Google 298
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Venmo's Esch On Designing A Cool Physical Card For Mobile App Users

PYMNTS

In addition to price, reward structure and credit line assignment, Venmo wants to add a fourth advantage: user experience. He said that’s an addition and Venmo is uniquely well-placed to offer, because the app isn’t a card brand trying to create a digital experience for customers. Instead, Venmo’s entire DNA is digital.

Cards 313
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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177
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Subscription Commerce Conversions Hit Highest Level In Over A Year

PYMNTS

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience. Themes of optionality and control surface repeatedly in the new research, as consumers become more aware of their choices and more willing to spend with brands that “get it.”.