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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Perficient: Digital Strategy Experts.

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Venmo's Esch On Designing A Cool Physical Card For Mobile App Users

PYMNTS

In addition to price, reward structure and credit line assignment, Venmo wants to add a fourth advantage: user experience. He said that’s an addition and Venmo is uniquely well-placed to offer, because the app isn’t a card brand trying to create a digital experience for customers. Instead, Venmo’s entire DNA is digital.

Cards 313
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BBVA On Google, Digital Banking And The Rise Of The ‘Everyday App’

PYMNTS

Those ecosystems will leverage the trust that consumers have placed in traditional financial industry players and tech companies of all sizes – including Big Tech , of course. In an announcement, the bank said it would work with Google to debut a co-branded, FDIC-insured, digital-only bank account next year.

Google 298
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How Apple Card Brings ‘Existential Crisis’ To Smaller FIs

PYMNTS

With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. In truth, she said, the Apple Card is not just branded by the tech giant, but is also defined by the digital services that are wrapped around (and within) the card itself.

Apple 198
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How Mexico’s Central Bank Plans To Move Payments To Digital

PYMNTS

To get there — to spur increased user adoption — he said that the SPEI user experience has had to improve. As it had been done before CoDi, the user experience had been nothing short of “horrible,” where merchants had to text 18 digit account numbers to consumers. Looking Ahead .

Payments 363
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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177
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Helping Small FIs Make Banking Services As Seamless As Taking An Uber

PYMNTS

To modernize payments and the user experience, Davis said it is critical to consolidate processes and data aggregation. But in following an evolutionary path — and to modernize payments, wholeheartedly enable digital commerce and move away from cash and checks — these FIs must often overhaul their infrastructure. Davis told PYMNTS.

Community 247