Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441

Branding Case Study Digital Strategies Strategy 441

Perficient

DECEMBER 29, 2020

By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): How will your company take the next step in customer engagement?

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

FEBRUARY 16, 2021

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

South State Correspondent

MAY 25, 2022

It is no surprise that these banks not only have higher customer experience performance but have a higher return on equity numbers. A better customer experience means less churn, a longer account life, more repurchases, more cross-sell, lower operating cost, greater trust, and more forgiveness.

Customer Experience 195

Customer Experience Survey Examples Branding 195

South State Correspondent

AUGUST 15, 2022

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Customer Experience 195

Customer Experience Training Strategy Data 195

South State Correspondent

AUGUST 15, 2022

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Customer Experience 195

Customer Experience Training Strategy Data 195

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

PYMNTS

DECEMBER 28, 2020

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition.

Customer Experience 216

Customer Experience Retail America Branding 216

Perficient

DECEMBER 30, 2020

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. This customer satisfaction data highlights the need to get digital transformation right.

Online 421

Online Study Branding Customer Experience 421

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

Perficient

MARCH 10, 2022

This award recognizes Perficient’s impact with our healthcare clients , driving innovation that improves customer experience, employee experience, and patient experience,” Persson remarked. We’ve enhanced upon the Acquia Drupal Cloud to provide ideal experiences in healthcare that meet HIPAA requirements.”.

Customer Experience 474

Customer Experience Innovation Regional Community 474

Perficient

JANUARY 20, 2021

They’re significantly higher because of advancing technology and experiences consumers encounter with brands outside the industry. Zendesk says 65% of customers expect service to be faster than it was five years ago. These two reasons alone have created the need for instant gratification. It doesn’t have to be that way.

Customer Experience 348

Customer Experience Branding Video Industry 348

Accenture

AUGUST 28, 2022

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 222

Branding Study Customer Experience 222

Perficient

JULY 20, 2020

Digital Frictionless Customer Experience. CRM, Customer Touchpoints/Journey Mapping. Product & Brand Disruptive Marketing. CX Strategy & Retail Innovation Summit | July 28th. Transformation, Leadership and Retention. New Mobility Models and Key Investment Activities. OEM-Dealer and Dealer-Dealer Relations.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221

Branding social media Strategy Data 221

Perficient

JULY 15, 2020

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers?

Data 497

Data Customer Experience Analytics Industry 497

ATM Marketplace

FEBRUARY 2, 2024

Customer experience is a critical part of every business, as it builds customer loyalty and improves the overall brand image and equity. When looking at the retail bank customer experience, there are multiple considerations to keep in mind in 2024.

Customer Experience 103

Customer Experience Strategy Branding Retail 103

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183

Branding Mobile Atlanta Comparison 183

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve?

User Experience 427

User Experience Innovation Branding Customer Experience 427

ATM Marketplace

AUGUST 8, 2024

Top retail and brand leaders will share executive predictions when it comes to improving the customer experience at the upcoming ICX Summit happening Sept. 9-11 in Charlotte, North Carolina.

Customer Experience 104

Customer Experience North Carolina Charlotte Retail 104

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. In short, a brand attracts shoppers, but pricing closes the deal. The pandemic accelerated this trend.

Policies 294

Policies Customer Experience Branding Survey 294

Bank Innovation

DECEMBER 26, 2019

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221

Branding Cards Online Data 221

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. Instead, Tran said a set of application programming interfaces ( APIs ) that work across channels manage the back end, giving brands speed of execution.

Customer Experience 160

Customer Experience Branding Video Data 160

Cisco

JULY 29, 2021

Application is the Business & Level of Digitalization is the Brand.

Customer Experience 174

Customer Experience User Experience Analytics Resources 174

PYMNTS

DECEMBER 22, 2020

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

Customer Experience 162

Customer Experience Tools New York Strategy 162

PYMNTS

SEPTEMBER 9, 2020

When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable.

Branding 220

Branding Online Retail social media 220

Perficient

SEPTEMBER 18, 2020

Perficient has helped our clients take applications and systems from good to great by innovating the customer experience, creating a new process or optimizing an existing one, or enabling a new service for the organization. As a ‘thank you’ for submitting, you’ll receive a Perficient branded YETI tumbler.

Video 348

Video Customer Experience System Innovation 348

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Next, you need to size up your offerings against rivals and reference brands. Now/New/Next is a means of rapidly benchmarking your customer experience portfolio against leading brands.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

Perficient

DECEMBER 7, 2020

Magento is also working on the PWA UI framework which is built in a headless fashion; along with that, they are working on a standalone GraphQL server to support the user’s front-end experience. One exciting B2B announcement was the brand new PWA for B2B reference theme that will be available in 2021. New and Improved B2B Features.

Branding 520

Branding Customer Experience Resources Groups 520

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509

Video UX Branding User Experience 509

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Bank Innovation

SEPTEMBER 17, 2019

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

Customer Experience 199

Customer Experience Data Branding Strategy 199

ATM Marketplace

AUGUST 15, 2024

E-commerce leaders will discuss creating seamless customer experiences at the upcoming Interactive Customer Experience Summit being held in Charlotte, North Carolina next month.

North Carolina 131

North Carolina Charlotte Branding Customer Experience 131