South State Correspondent

AUGUST 15, 2022

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Customer Experience 195

Customer Experience Training Strategy Data 195

Perficient

JULY 20, 2020

His business-priority-first focus is centered on understanding client’s challenges in acquiring, engaging, and retaining customers through a data-driven, iterative approach. Digital Frictionless Customer Experience. CRM, Customer Touchpoints/Journey Mapping. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

Data 354

Data Analytics Strategy social media 354

Perficient

DECEMBER 30, 2020

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. This customer satisfaction data highlights the need to get digital transformation right.

Online 421

Online Study Branding Customer Experience 421

South State Correspondent

MAY 25, 2022

It is no surprise that these banks not only have higher customer experience performance but have a higher return on equity numbers. A better customer experience means less churn, a longer account life, more repurchases, more cross-sell, lower operating cost, greater trust, and more forgiveness.

Customer Experience 195

Customer Experience Survey Examples Branding 195

Perficient

JANUARY 21, 2025

Carriers must digitize their operations, incorporating modern technology and data to automate and enhance the value chain experience, allowing consumers and producers to mitigate risk confidently. Adopting these strategies supports an intuitive, experience-driven buying process for both agents and direct customers.

Trends 221

Trends Customer Experience social media Innovation 221

PYMNTS

DECEMBER 28, 2020

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition.

Customer Experience 216

Customer Experience Retail America Branding 216

Perficient

JANUARY 20, 2021

They’re significantly higher because of advancing technology and experiences consumers encounter with brands outside the industry. Zendesk says 65% of customers expect service to be faster than it was five years ago. These two reasons alone have created the need for instant gratification. It doesn’t have to be that way.

Customer Experience 348

Customer Experience Branding Video Industry 348

South State Correspondent

APRIL 1, 2025

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Banks must ensure robust security measures are in place to protect customer data. Customer Adoption: Convincing customers to switch from SMS to RCS can be challenging, as it requires changes in user behavior and preferences.

Marketing 195

Marketing Security Analytics User Experience 195

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221

Branding social media Strategy Data 221

Bank Innovation

SEPTEMBER 17, 2019

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

Customer Experience 199

Customer Experience Data Branding Strategy 199

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve?

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JULY 12, 2022

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Bank Innovation

DECEMBER 26, 2019

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221

Branding Cards Online Data 221

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509

Video UX Branding User Experience 509

Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243

Strategy Branding Video Marketing Strategies 243

Abrigo

FEBRUARY 26, 2025

Data-driven personalization , using customer insights to offer relevant financial products at the right time. Investing in digital solutions not only improves the customer experience but also positions community banks as forward-thinking financial partners. Grow your portfolio. Support your community.

Community Bank 195

Community Bank Community Strategy Analytics 195

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. And they need to use the data to determine the next best action to nurture that customer towards the ultimate [sales] goal.”. .

Customer Experience 160

Customer Experience Branding Video Data 160

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

Perficient

JANUARY 22, 2021

Organizations that love data-driven decision-making suffer from the same challenge. How do we earn trust from consumers to get the right data about them, all in an effort to serve them better? Customers “sell” their data all the time in the form of loyalty and rewards programs.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Bank Innovation

DECEMBER 9, 2019

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. customers still overwhelmingly trust incumbent large banks, challengers are slowly gaining ground among all […]. A study from consultancy A.T.

Study 293

Study Data Branding Innovation 293

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

PYMNTS

JANUARY 8, 2021

"As digital migration accelerates, managing authentication and online fraud while optimizing the consumer's experience has become one of our customers' top challenges,” Equifax CEO Mark W. Begor said in the announcement.

Idaho 295

Idaho Fraud United States Customer Experience 295

Cisco

JULY 29, 2021

Application is the Business & Level of Digitalization is the Brand. Digital Experience Visibility. Our traditional networks that we currently use to deploy into the data centers, predates cloud, predates SASE, Colo’s, IoT, 5G and certainly predates COVID and working from home. AI to tackle Experience Degradation.

Customer Experience 164

Customer Experience User Experience Analytics Resources 164

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. A comprehensive study may include ethnographic interviews, surveys, syndicated research and data gleaned from existing touch points. For this, we use our Now/New/Next framework (see below).

Meeting 309

Meeting Customer Experience Millennials Branding 309

Accenture: Banking

SEPTEMBER 30, 2019

It’s no secret that the big tech companies—especially the ‘GAFA’ of Google, Amazon, Facebook and Apple—are using data to personalise and target offers to customers, and getting better returns as a result. And customers’ expectations of their banks are being set not by other banks, but by disruptors outside financial services.

Data 153

Data Customer Experience Analytics Case Study 153

South State Correspondent

FEBRUARY 4, 2025

For example, in the next year, does the bank want to focus on making its employees more productive or enhancing customer experience. A bank would likely lose flexibility, drive-up cost, and have a variety of user experiences, however, would gain the advantage of being able to deploy multiple models across different uses cases quickly.

Community Bank 195

Community Bank Strategy Community Tools 195

PYMNTS

JANUARY 27, 2021

Patients have begun to see their entire healthcare experience through the eyes of a paying customer. Now, healthcare providers have to work to maintain loyalty just like any other brand. That also means that many healthcare providers have to enhance their value proposition beyond simply providing high-quality medical services.

Payments 263

Payments Data Survey Report 263

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Inform you about your customers’ intentions and interactions.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

AUGUST 5, 2021

Insurers should also consider how to use the data they possess to help their customers prevent claims (and help control cost!) Carriers that do not adjust to focus on the customer will face strong headwinds. You’ve already had something bad happen, and you are trusting your insurance carrier to make it right.

Operations 309

Operations Customer Experience Policies Tools 309

Perficient

FEBRUARY 22, 2023

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. Although there are most certainly dollars in the data, this is the old paradigm.

Trends 275

Trends Customer Experience Data Case Study 275

PYMNTS

AUGUST 26, 2019

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. The goal, she said, is to help use digital technology and artificial intelligence (AI)-screened data to turn makeup into a “set-it and forget it” product.

Customer Experience 109

Customer Experience Millennials Retail Tools 109

South State Correspondent

JANUARY 23, 2023

ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers. How Good Is It?

Tools 370

Tools Examples Data Analysis 370

Bank Innovation

JANUARY 2, 2020

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131

Branding social media Case Study Study 131