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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. Accountability : loyalty will be given to brands that provide accountability at every level. ’ in building a foundation that will support a brand surviving and thriving into the next century.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Why Is Everyone Talking about Conversational Marketing?

Meeting 443
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

Across every category, customers’ expectations for service and product excellence are rising, making them increasingly difficult to satisfy. But even if we can’t always satisfy expectations, we can at least agree upon a definition. Next, you need to size up your offerings against rivals and reference brands.

Meeting 309
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294
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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. That’s some of the more advanced image recognition AI that we’ll definitely bring to mobile in the future. What else can it do, though, especially for online marketplaces?

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Yotpo Gets $75M To Help Brands Capture The Digital Shift

PYMNTS

And I think this funding will ensure that we take a very long-term view of the business and will allow us to be aggressive, because this is definitely eCommerce prime time. It’s not just a specific customer – it’s actually an array of smaller brands that are growing up into the big brands of tomorrow.

Branding 131