Perficient

JULY 1, 2020

The need for a seamless customer experience, speed to market, product and pricing transparency, and value of informational content in the B2B space has grown exponentially, meaning manufacturers have been creating more content and product information for their respective digital networks including one of their key channels– their distributors.

Management 322

Management How To System Guidelines 322

PYMNTS

SEPTEMBER 9, 2020

You can get pushed onto your back foot, or you can ask yourself a really simple question, which is: ‘How does this serve me?’”. When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience.

Branding 220

Branding Online Retail social media 220

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

Insights on Business

FEBRUARY 11, 2018

The technology has advanced to the point that building VA’s is no longer a discussion around functionality and technology, but organizations and now dedicating more time developing the VA’s “personalities” to reflect the company’s mission, vision and brand. How does this bot, named and personified, support a brand’s vision and promise?

Branding 125

Branding How To Customer Experience Trends 125

Perficient

JUNE 24, 2020

It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. Join Perficient and Benchmade, a forward-thinking knife manufacturer, on Wednesday, July 15 at 2 PM ET for our webinar, Cutting Customer Experience Barriers Across B2B and B2C Channels.

North Dakota 332

North Dakota Customer Experience Strategy Branding 332

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

Branding How To Marketing Digital Banking 170

Cisco

JULY 29, 2021

Application is the Business & Level of Digitalization is the Brand. Then use AI/ML to consume the various data elements in real time, figure out dynamically how to troubleshoot and get to the root cause of a problem faster and more accurately.

Customer Experience 164

Customer Experience User Experience Analytics Resources 164

PYMNTS

DECEMBER 20, 2017

However, customers recently have come to expect more from businesses in terms of service, forming a landscape that’s saturated with options, and thus hyper-competitive. Many businesses now compete solely on the strength of their customer experience. This makes for a strong brand image that’ll remain on their minds.

Branding 142

Branding social media Customer Experience Training 142

Perficient

JUNE 15, 2020

An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Inform you about your customers’ intentions and interactions. Improve user satisfaction via a more personalized experience. How to Get the Conversation Started. Shorten your sales cycle.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

JULY 26, 2017

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly overshadowing those bastions of success, and that is customer service. Consumers want a seamless shopping experience, and if they don’t have one, they want someone to make it right post-haste. Brand value.

Branding 127

Branding Customer Experience Software Mobile 127

Perficient

AUGUST 5, 2021

Insurers should also consider how to use the data they possess to help their customers prevent claims (and help control cost!) Carriers that do not adjust to focus on the customer will face strong headwinds. You’ve already had something bad happen, and you are trusting your insurance carrier to make it right.

Operations 309

Operations Customer Experience Policies Tools 309

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site. Servicing/Ownership.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

SEPTEMBER 18, 2019

That means, among other tasks, helping to enable in-store retail associates to use the latest mobile technology — and that includes emerging 5G mobile network technology — to better serve consumers and offer a deeper customer experience. Transforming Retail. It’s a great time to be transforming retail,” Levene said.

How To 176

How To Retail New York City Mobile 176

South State Correspondent

FEBRUARY 4, 2025

For example, in the next year, does the bank want to focus on making its employees more productive or enhancing customer experience. A bank would likely lose flexibility, drive-up cost, and have a variety of user experiences, however, would gain the advantage of being able to deploy multiple models across different uses cases quickly.

Community Bank 195

Community Bank Strategy Community Tools 195

Gonzobanker

AUGUST 28, 2020

Providing a top-notch digital customer experience is critical to an institution’s competitive future. As digital becomes customers’ preferred access channel, careful planning, scheduling and execution will enable a financial institution to deliver a solution that best meets both customer and organizational expectations. .

How To 158

How To User Experience Resources Strategy 158

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The post Financial Brand Forum 2018: 7 Takeaways in 7 Minutes appeared first on Gonzobanker. Digital First Now!

Branding 125

Branding Industry Apple Marketing 125

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. How to improve your customer understanding.

Customer Experience 80

Customer Experience Data Branding social media 80

PYMNTS

MAY 14, 2020

In a recent conversation with PYMNTS’ Karen Webster, Miller discussed the impact of shifting buyer habits on merchants’ digital sales strategies, with optimized back-end payment processes essential to delivering a powerful customer experience on the front end. Brand Loyalty’s Surging Importance.

Payments 169

Payments Branding Customer Experience Strategy 169

PYMNTS

JANUARY 22, 2019

In a new PYMNTS interview, Karen Webster and Rich Stuppy, chief customer experience officer at Kount , talked about all the recent digital and mobile strides that QSRs have been making — and why they are still behind the curve when it comes to protecting their technology, customers and brand reputations from online criminals.

How To 144

How To Fraud Online Mobile 144

PYMNTS

OCTOBER 20, 2020

The company sees an opportunity as SMB retailers and other brands struggle to grow in the age of Amazon , because their commerce platforms require too much time and money for retailers to deliver great customer experiences. In the past, it’s been the people who know how to run the business versus the technologists.

Retail 238

Retail Branding Technology Tools 238

PYMNTS

JULY 29, 2020

That would be terrific news, Kount Chief Customer Experience Officer Rich Stuppy told PYMNTS in an interview, except for one thing: fraudsters love seeing consumer-centric innovations because those present fresh access points for ill-gotten gains. First, find a way to invisibly let the best customers through with no friction.

Fraud 216

Fraud Branding Customer Experience Security 216

Gonzobanker

APRIL 10, 2025

Lets get real about why your acquisition costs might be too high and how to fix them before your CEO starts asking uncomfortable questions. The Drivers of Customer Acquisition Cost Heres what the benchmarking data makes painfully clear: Your CAC isnt about how much youre willing to spend. Simpler, transactional products?

Marketing 78

Marketing Branding Capital Regulation 78

PYMNTS

AUGUST 10, 2017

We now have three brands under us – UAE Exchange, Xpress Money and via a shareholder vehicle, Travelex. It becomes embedded into a broad range of customer experiences. Technology disruption will remain a constant in our markets, and going forward we need to look beyond improving experiences at stores or merely adding apps.

How To 136

How To Risk Management Technology US 136

PYMNTS

FEBRUARY 24, 2020

But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others.

Retail 210

Retail Branding New York City Indiana 210

Perficient

OCTOBER 26, 2022

Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Rewards-based programs are a fantastic area to start for banks striving for a more personalized, customer-centric approach. Eliminate overdraft fees.

Data 275

Data Tools Cards Training 275

PYMNTS

JANUARY 27, 2021

Healthcare providers needed to remove the barriers to swift, timely payments and to determine how to keep patients coming into the office or making telehealth appointments, despite the pandemic’s catastrophic impact on in-office healthcare access. Now, healthcare providers have to work to maintain loyalty just like any other brand.

Payments 263

Payments Data Survey Report 263

Perficient

JULY 27, 2020

Customer experiences will be lacking, your employees will struggle, and your technology won’t be able to support this new business venture. Medline at Home allows them to service the B2C customers in an experience that was designed specifically for that persona type. At Perficient, it’s our job to fill in the gaps.

Analytics 332

Analytics Technology Strategy Taxes 332

Perficient

AUGUST 15, 2020

Create stickiness – by aligning users with your brand. And they develop loyalty to the brand. Or (coming soon), find out how to build a healthcare journey map. Most healthcare consumers today will tell you they love their doctors and nurses but are frustrated by their health systems. Improve ROI.

System 332

System Branding Groups Customer Experience 332

PYMNTS

MARCH 19, 2018

Whether friendly fraud or genuine fraud, for merchants and card issuers, the impact is growing and comes with a host of negative consequences for the entire ecosystem — especially customers. Bad customer experiences. Lost revenues and chargebacks. And sometimes — in the case of friendly fraud — relationships severed altogether.

Data 154

Data Fraud How To Cards 154

PYMNTS

DECEMBER 18, 2020

Determining how to make the most out of promotions and coupons has even become something of a hobby among some consumers, spurred on by reality shows like “ Extreme Couponing. Consumers redeemed more than $31 billion in eCommerce coupons in 2019, with untold other offers clipped from newspapers and receipts and cashed in stores.

Fraud 275

Fraud Retail Online Customer Experience 275

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

DECEMBER 30, 2016

The use of deep data science and artificial intelligence (AI) is paving the way for more contextual promotions, virtual reality technologies are becoming more affordable for virtual product demos, and customer experience expectation is driving the need for a more seamless checkout process. The payments ecosystem is being redefined.

eBook 140

eBook Payments Customer Experience Retail 140

PYMNTS

NOVEMBER 16, 2020

But a lot of them are not so great at the technology and understanding how to actually build pages and handle the front end as well as the back end of their business. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226

Retail Regional Branding Tools 226

Insights on Business

MARCH 6, 2019

Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2] 2] How do you do better predictions, how do you automate things you don’t want to do, how do you optimize your business? 12] Reality Check: How To Prevent Gender Bias in AI: [link].

Customer Experience 195

Customer Experience System Management Digital Strategies 195

Insights on Business

APRIL 28, 2017

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. With growing customer expectations around personalization, the ability to create effective, individualized visual content quickly and with limited expense is more important than ever.

Video 322

Video Tools Digital Strategies Marketing 322

PYMNTS

JULY 28, 2017

With 100,000 branded chatbots and growing on Facebook Messenger alone, it doesn’t appear that chatbots have any intention of going away any time soon. Sean McKee, eCommerce and customer experience director at retail brand Schuh, shared his thoughts with Retail Week on how chatbots will benefit the industry.

Retail 179

Retail Case Study Customer Experience Technology 179