The Financial Brand

DECEMBER 9, 2020

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Report 43

The Financial Brand

MAY 2, 2021

First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues. The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand.

Customer Experience 38

Customer Experience Data Branding Marketing Strategies 38

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

Customer Experience 20

Customer Experience Exercises Branding Marketing Strategies 20

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 35

Marketing Strategies Strategy Marketing Fintech 35

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences.

Marketing 32

Marketing Marketing Strategies Customer Experience Branding 32

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site. Servicing/Ownership.

Strategy 409

Strategy Branding Online Marketing Strategies 409

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 32

Customer Experience Analytics Data Branding 32

PYMNTS

FEBRUARY 3, 2020

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Founded in 2010 and headquartered in Bellevue, Washington, Xenon arc has offices in the U.S., Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

ATM 34

ATM Marketing Customer Experience Branding 34

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

FEBRUARY 3, 2021

Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections. The post Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers appeared first on The Financial Brand.

Branding 34

Branding Marketing Customer Experience Marketing Strategies 34

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models.

Payments 150

Payments Customer Experience Survey Management 150

PYMNTS

MARCH 8, 2018

The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We As landlords replace shuttered retailers, they are turning toward a mix of restaurants, lifestyle and specialty retail brands to fill the space.

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

Digital Banking 34

Digital Banking Marketing America Customer Experience 34

The Financial Brand

JANUARY 17, 2021

Personalization of the customer experience in banking is a necessity as consumers want solutions geared to their individual needs. The post Lack of Personalization Puts Banks at Odds with Consumer Expectations appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Marketing Strategies Analytics 42

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

The Financial Brand

SEPTEMBER 21, 2020

Customer experience is more than a great mobile app. appeared first on The Financial Brand. Your digital banking must be very good, but great relationships are what you want. The post Are Financial Institutions Wasting Their Time Chasing a Digital Dream?

Customer Experience 41

Customer Experience Digital Banking Branding Mobile 41

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

PYMNTS

OCTOBER 27, 2016

More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 67

social media Customer Experience Marketing Strategies Strategy 67

Gonzobanker

JUNE 20, 2024

They work to keep money safe at established brands that they don’t want to sully. Here’s where it gets interesting: That amount is twice the 2022 mentions, before the Silicon Valley Bank run. It makes sense. It’s not as if bankers are putting on their version of Cirque de Soleil in their branches (as far as I know).

Digital Banking 155

Digital Banking Fintech Innovation Strategy 155

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 40

Digital Banking Data Customer Experience Branding 40

The Financial Brand

JUNE 1, 2020

Identity resolution can improve marketing effectiveness as well as the customer experience across channels and platforms. The post Banking Needs 360-Degree View of Customer Journey appeared first on The Financial Brand.

Customer Experience 41

Customer Experience Branding Marketing Marketing Strategies 41

PYMNTS

APRIL 27, 2018

“Establishing digital relationships with many more customers represents a significant growth opportunity, as we have proven that a direct communications channel combined with personalization enhances the customer experience and drives customer engagement,” Johnson said during the call.

Marketing 125

Marketing Strategy America Mobile 125

The Financial Brand

AUGUST 6, 2019

Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations. The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand.

Data 33

Data Customer Experience Branding System 33

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Instead of thinking about how you can grow customers, the commercial lending team often thinks about increasing loans. Funnels Create Strategic Confusion. Sales Funnels also cause strategic tunnel vision.

social media 195

social media Management Marketing Resources 195

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing 34

Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

JULY 24, 2024

This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. This article If Customers Don’t Trust Your Ads, They Won’t Trust You appeared first on The Financial Brand. In banking, trust isn't just an asset — it's the foundation of lasting success.

Branding 35

Branding Customer Experience Marketing Strategies Marketing 35