PYMNTS

DECEMBER 20, 2017

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. This makes for a strong brand image that’ll remain on their minds.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

SEPTEMBER 9, 2020

When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable. Building A New Commerce Journey

Branding 220

Branding Online Retail social media 220

PYMNTS

DECEMBER 13, 2019

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group.

Customer Experience 136

Customer Experience social media Video Retail 136

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Assuming you already have a strategy to keep up with customer demand, if your holiday readiness plan doesn’t address increasing shipping delays, now is the time to get that added to the plan. Prepare for Another Customer Service Spike.

Branding 309

Branding DC social media Marketing 309

PYMNTS

JUNE 21, 2017

One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. In a sense, incorporating social media into the in-store experience in a non-invasive way has proved to be a glimmer of hope for retailers currently going through the big brick-and-mortar shift into a digital focus.

social media 195

social media Retail Branding Innovation 195

Bank Innovation

NOVEMBER 1, 2019

Digital-only challenger bank Chime‘s recent outage may have riled many customers on social media, but the company’s real-time response to the crisis ensured damage to the brand was nipped in the bud. On October 16, digital banking startup Chime’s app went dark on its 5 million customers.

social media 186

social media Digital Banking Branding Company 186

Perficient

JULY 31, 2020

Customer intelligence – As organizations are striving to evaluate and segment customer acquisition and retention strategies, machine learning will play a critical role in gathering, analyzing, and providing recommendations regarding customers allowing organizations to focus on personalization strategies.

Data 354

Data Analytics Strategy social media 354

PYMNTS

AUGUST 26, 2019

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Much has been written about artificial intelligence (AI)-powered tools for fraud detection and security. What else can it do, though, especially for online marketplaces?

Customer Experience 109

Customer Experience Millennials Retail social media 109

Perficient

JANUARY 21, 2025

Carriers must digitize their operations, incorporating modern technology and data to automate and enhance the value chain experience, allowing consumers and producers to mitigate risk confidently. Adopting these strategies supports an intuitive, experience-driven buying process for both agents and direct customers.

Trends 221

Trends Customer Experience social media Innovation 221

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131

Branding social media Case Study Study 131

Perficient

OCTOBER 29, 2020

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

US 294

US social media User Experience Digital Strategies 294

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

Celent Banking

NOVEMBER 12, 2014

The promise of these new start-ups was a drastic improvement on customer experience, ditching traditionally stale financial services with improved digital offerings, social media integration, and a familiar/casual communication style. With new brands, and often new platforms, these banks are testing the digital model.

social media 232

social media Customer Experience Branding Mobile 232

Perficient

APRIL 20, 2023

And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

Perficient

JULY 10, 2023

Controlling the Narrative Perficient is providing banks and other firms a way to use modern communications and influencing methods to maintain control of their brand narrative. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

Perficient

SEPTEMBER 29, 2020

It’s the Google experience. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. It’s the social media or TurboTax experience.

social media 294

social media System Retail Online 294

PYMNTS

SEPTEMBER 21, 2020

Providing features that enable customers to sample lip shades has led to 2.5 times more consumer conversions for brands such as Estée Lauder, for example. Cosmetics retailers Sephora and Ulta Beauty are also relying more on online as well as in-store virtual try-on experiences during the pandemic. reached 14.4

Retail 243

Retail Online social media Mobile 243

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers.

Branding 100

Branding social media Millennials Study 100

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. As a result, the 5.5

Branding 107

Branding social media San Francisco Community 107

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

PYMNTS

DECEMBER 10, 2018

Instagram , the Facebook -owned photo-sharing social media platform, has officially launched a new voice messaging feature on Instagram Direct. This is the latest feature launched by the social media site. TechCrunch reported that the launch comes five years after Facebook launched a similar feature through Messenger.

social media 141

social media Customer Experience Branding Report 141

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

OCTOBER 16, 2018

Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. With the addition of kiosks, McDonald’s is focusing on customer experience and choice. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post.

Innovation 183

Innovation Mobile Branding Maryland 183

Insights on Business

APRIL 28, 2017

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times.

social media 111

social media Survey Branding Software 111

PYMNTS

MARCH 4, 2019

The goods for sale, despite the LEGO branding, aren’t building sets or toys, but a line of streetwear themed around LEGO in general – and, specifically, around the new LEGO movie. But as of 2019, the fashion brand decided it wanted to sell something new – clothing for adults – and wanted to launch it in a very new way.

Branding 174

Branding social media Innovation Customer Experience 174

PYMNTS

JUNE 18, 2019

For example, Pinterest teamed up with WooCommerce to help businesses build eCommerce sites and unique customer experiences. The company has also linked up with shopping experience platforms like Shoppable , MikMak and Basketful to connect the dots between a pinned image and a retailer that can get the product to a customer.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.

social media 141

social media Branding Examples Marketing 141

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

Customer Experience 71

Customer Experience Retail San Diego Study 71

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. The big questions is what’s next? IBMFintech Twitter. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

OCTOBER 13, 2021

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

social media 43

social media Banking Trends Analysis Digital Banking 43

The Financial Brand

MAY 24, 2020

Social messaging, properly used, can help banks and credit unions enhance customer experience. The post How Social Media Closes the Physical Gap with Banking Customers appeared first on The Financial Brand. Pandemic distancing rules hamper good service.

social media 37

social media Customer Experience Branding 37

PYMNTS

JUNE 26, 2018

In fact, the data shows that the more customers experience commerce in context, the more they like it and the more they spend. Among the “committed” category of contextual commerce shoppers (those who make more than 10 purchases a year through some contextual guiding), 82 percent report a positive experience.

social media 111

social media Branding Survey Community 111

PYMNTS

DECEMBER 21, 2020

It was the main question put to a panel of payments and customer-facing professionals who told Karen Webster that the “old” ways of doling out rewards, on a merchant-by-merchant, point-by-point basis — even with thresholds in place before redemption — no longer applies. Are firms getting the proverbial bang for the buck?

Data 296

Data Tools social media Analytics 296

PYMNTS

SEPTEMBER 21, 2020

Blaze works with a loyalty and engagement platform solution provider to help prevent friendly fraud and also utilizes customer survey platform Tattle to smooth out any negative customer experiences. Social media feedback is also collected and reported to track consumer sentiment. Pandemic-Driven Pivots.

Fraud 177

Fraud Mobile social media Customer Experience 177