Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

South State Correspondent

AUGUST 15, 2022

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Customer Experience 195

Customer Experience Training Strategy Data 195

South State Correspondent

AUGUST 15, 2022

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Customer Experience 195

Customer Experience Training Strategy Data 195

Perficient

JULY 20, 2020

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. His business-priority-first focus is centered on understanding client’s challenges in acquiring, engaging, and retaining customers through a data-driven, iterative approach. Digital Frictionless Customer Experience.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Understanding Our People .

Strategy 332

Strategy Tools Industry Customer Experience 332

South State Correspondent

MAY 25, 2022

It is no surprise that these banks not only have higher customer experience performance but have a higher return on equity numbers. A better customer experience means less churn, a longer account life, more repurchases, more cross-sell, lower operating cost, greater trust, and more forgiveness.

Customer Experience 195

Customer Experience Survey Examples Branding 195

ATM Marketplace

FEBRUARY 2, 2024

Customer experience is a critical part of every business, as it builds customer loyalty and improves the overall brand image and equity. When looking at the retail bank customer experience, there are multiple considerations to keep in mind in 2024.

Customer Experience 107

Customer Experience Strategy Branding Retail 107

Perficient

JULY 15, 2020

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers?

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

DECEMBER 28, 2020

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition.

Customer Experience 216

Customer Experience Retail America Branding 216

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221

Branding social media Strategy Data 221

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.)

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. Organize Your Content Strategy.

User Experience 508

User Experience Strategy Meeting Branding 508

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Inform you about your customers’ intentions and interactions.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

MARCH 25, 2021

Scott Albahary, Perficient’s financial services chief strategist, and I recently spoke with the Western Bankers Association about using empathy and personalization strategies to improve debt collection and recoveries. Retention and brand loyalty can be improved by helping to resolve delinquencies for customers.

Tools 493

Tools Technology Strategy Branding 493

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. Virgin Money is making a play for the mass affluent.

Strategy 243

Strategy Community Tools Branding 243

Bank Innovation

SEPTEMBER 17, 2019

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

Customer Experience 199

Customer Experience Data Branding Strategy 199

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

PYMNTS

DECEMBER 13, 2019

to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group. Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services.

Customer Experience 136

Customer Experience social media Video Retail 136

PYMNTS

DECEMBER 22, 2020

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

Customer Experience 162

Customer Experience Tools New York Strategy 162

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

Perficient

JUNE 24, 2020

It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. To successfully develop a commerce site that will drive traffic while increasing sales, you need the right team and the right commerce strategy and roadmap.

North Dakota 332

North Dakota Customer Experience Strategy Branding 332

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. Instead, Tran said a set of application programming interfaces ( APIs ) that work across channels manage the back end, giving brands speed of execution.

Customer Experience 160

Customer Experience Branding Video Data 160

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site. Servicing/Ownership.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

JULY 31, 2020

Customer intelligence – As organizations are striving to evaluate and segment customer acquisition and retention strategies, machine learning will play a critical role in gathering, analyzing, and providing recommendations regarding customers allowing organizations to focus on personalization strategies.

Data 354

Data Analytics Strategy social media 354

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Next, you need to size up your offerings against rivals and reference brands. Now/New/Next is a means of rapidly benchmarking your customer experience portfolio against leading brands.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Cisco

DECEMBER 21, 2020

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. How does your cloud security strategy fit with your overall security strategy? Taking a holistic solution approach.

Customer Experience 131

Customer Experience Innovation Policies Security 131

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

ATM Marketplace

AUGUST 19, 2024

Customer feedback is crucial for retail and restaurant success, driving improvements in products and services based on customer preferences. Learn innovative strategies on gathering and utilizing customer insights from industry experts at the Interactive Customer Experience Summit in Charlotte this September.

Charlotte 117

Charlotte Branding Innovation Strategies Customer Experience 117

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Assuming you already have a strategy to keep up with customer demand, if your holiday readiness plan doesn’t address increasing shipping delays, now is the time to get that added to the plan. Highlight Alternatives to Shipping.

Branding 309

Branding DC social media Marketing 309