Accenture

AUGUST 28, 2022

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 222

Branding Study Customer Experience 222

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve?

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. A Salesforce study revealed that 88% of companies plan to accelerate digital investments in 2021. Next, you need to size up your offerings against rivals and reference brands.

Meeting 309

Meeting Customer Experience Millennials Branding 309

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service.

Branding 221

Branding social media Strategy Data 221

Perficient

SEPTEMBER 8, 2021

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet.

social media 477

social media Analytics Maine Study 477

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. This is the realm of the “customer franchise”.

Meeting 428

Meeting Study Branding Innovation 428

Bank Innovation

DECEMBER 9, 2019

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. A study from consultancy A.T. customers still overwhelmingly trust incumbent large banks, challengers are slowly gaining ground among all […].

Study 293

Study Data Branding Innovation 293

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Cisco

JULY 29, 2021

Application is the Business & Level of Digitalization is the Brand. It is evident that application services are becoming increasingly distributed and reimagining applications through customer priorities is a key differentiator going ahead.

Customer Experience 168

Customer Experience User Experience Analytics Resources 168

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. This idea extends to every piece of customer loyalty. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers.

Analytics 309

Analytics Industry Chicago Payments 309

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. Luxury shoppers have high standards for the level of customer service they will accept. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

Bank Innovation

JANUARY 2, 2020

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

Perficient

AUGUST 5, 2021

Agents play a critical role in the claims and underwriting processes of a carrier when selling policies, so enhancing their experience can help improve their performance. According to a 2020 study , only 39% of agents improved their year-over-year performance, so there’s a lot of room for improvement.

Operations 309

Operations Customer Experience Policies Tools 309

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

PYMNTS

OCTOBER 16, 2018

According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows. The report notes that physical stores can act like “billboards” for brands, and retailers can use both stores and online retail to drive traffic to each other.

Study 122

Study Online Retail Branding 122

PYMNTS

APRIL 28, 2017

With industry research suggesting businesses are losing $62 billion per year through poor customer service, this information can help companies figure out where they are falling short. And approximately 80 percent of IT respondents indicated their budgets have grown over the past five years due to pressure to improve the customer experience.

Study 148

Study Meeting Company Survey 148

PYMNTS

SEPTEMBER 29, 2020

The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence. A study commissioned by Ethoca showed that 96 percent of U.S. By enriching transaction details, merchants can alleviate friendly fraud, reduce chargebacks and improve the customer experience.”.

Online 243

Online Guidelines Study Fraud 243

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131

Branding social media Case Study Study 131

NCR

APRIL 28, 2017

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

Customer Experience 91

Customer Experience Analytics Community User Experience 91

PYMNTS

JUNE 6, 2017

As a result, it’s important that merchants refocus their efforts on enhancing the customer experience to achieve retention and maintain loyalty. Upon surveying more than 100 retail operations leaders across 250 store locations, the study revealed barriers blocking growth and the key performance indicators being used for measurement.

Study 100

Study Retail Austin Customer Experience 100

PYMNTS

MARCH 13, 2019

Additionally, as many as 46 percent expect to see better customer experiences. And it is customer experience that has spurred 56 percent of companies to embrace open banking , with 53 percent citing the need to be innovative and competitive across financial services.

Study 155

Study Customer Experience Fintech Survey 155

PYMNTS

NOVEMBER 17, 2020

Customer experience platform Narvar is partnering with real estate investment trust Simon to facilitate easier retail returns, according to a press release. The new service enables customers to drop off returns from about two dozen brands at 80,000 participating Simon locations, the release stated.

Retail 212

Retail Customer Experience Maine Regional 212

Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Understanding Our People .

Strategy 332

Strategy Tools Industry Data 332

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers.

Branding 100

Branding social media Millennials Study 100

Perficient

FEBRUARY 22, 2023

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc.

Trends 275

Trends Customer Experience Data Case Study 275

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100

Branding Security Survey Retail 100

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

PYMNTS

SEPTEMBER 21, 2020

Some studies illustrate that consumers are using their smartphones to do more than just browse mobile-optimized sites and make purchases — they are tapping these devices to virtually “try on” products and more deeply interact with their favorite merchants. Providing features that enable customers to sample lip shades has led to 2.5

Retail 243

Retail Online social media Mobile 243

Cisco

DECEMBER 14, 2020

Digital Experience is the Brand. We live in a world where customers expect a digital experience. That experience makes or breaks brands today. Today, application loyalty is the new brand loyalty, meaning that consumers are loyal to the brands that deliver digital experience perfection.

Customer Experience 78

Customer Experience Innovation Branding Study 78

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The post Financial Brand Forum 2018: 7 Takeaways in 7 Minutes appeared first on Gonzobanker. Digital First Now!

Branding 117

Branding Industry Apple Marketing 117

PYMNTS

DECEMBER 6, 2017

According to PYMNTS research, most brands in the QSR space are losing the innovation race. Namely, are they being innovative and are technological features enhancing customer experiences? To complete the Index, PYMNTS studied 178 QSRs, including six large restaurant chains, in 10 different segments and two groups of restaurants.

Innovation 120

Innovation Study St. Louis Google 120

Perficient

JANUARY 16, 2023

Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . Buy/build and gap analysis studies are integral in helping determine where embedded finance may reap the most benefits. .

blockchain 275

blockchain Customer Experience Software Strategy 275

PYMNTS

OCTOBER 19, 2020

GPS's technology helps brands by allowing them to provide customized experiences put squarely in the cardholders' hands, the release says, having previously supported FinTechs, digital banks, and eWallets on their various journeys. The study found that cash had been used only a fraction as much as it used to be.

Study 174

Study Innovation Fintech Customer Experience 174