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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Screen-free customer experiences could be the future.

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Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Perficient

I’m sure this isn’t the first opinion piece you’ve read where someone has laid out the trends that you must follow to be successful in your business. I can’t tell you the exact trends that you must follow because I will never know your business as well as you do.

Trends 275
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No.

Branding 378
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Top 5 Customer Experience Trends for 2023 and Beyond

The Financial Brand

This article Top 5 Customer Experience Trends for 2023 and Beyond appeared first on The Financial Brand. The experience banking provides must catch up to consumers' increasing expectations around digital delivery and service.

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Top Five Customer Experience Trends in Banking for 2022

The Financial Brand

The post Top Five Customer Experience Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Many banks and credit unions equate CX with good service. It goes far beyond that and is a key way to differentiate, if fully embraced.

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Customer Experience Trends in Financial Services for 2021

The Financial Brand

The post Customer Experience Trends in Financial Services for 2021 appeared first on The Financial Brand. Banks and credit unions see digital's impact, yet half say CX budgets will remain the same in the year ahead, making it tough to keep up.