Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

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Meeting Customer Experience Branding Leadership 309

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

User Experience 508

User Experience Strategy Meeting Branding 508

Perficient

DECEMBER 1, 2022

All of this contributes to higher ROI and elevated customer experiences, which work in tandem to boost brand reputation and loyalty. Interested in discussing how you can implement Salesforce for your financial advisors? Contact our Financial Services and Salesforce experts today.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

South State Correspondent

JANUARY 23, 2023

ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers.

Tools 370

Tools Examples Data Analysis 370

PYMNTS

MARCH 9, 2020

Aside from the funny name, technically it’s a digital architecture that separates the back end and front end of a retail website to optimize search results, customer experience and the purchase journey. It’s called headless commerce. Technicalities aside, here’s how it works. The search page would be populated with retailers.

Retail 208

Retail User Experience Study UX 208

Perficient

APRIL 4, 2022

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. I’ve long advocated that personalization includes three essential elements: . 2) Learn About Me – Preferences and Interactions.

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Mobile Survey User Experience Analytics 294

Perficient

APRIL 20, 2023

And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. With growing customer expectations around personalization, the ability to create effective, individualized visual content quickly and with limited expense is more important than ever.

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Video Tools Digital Strategies Marketing 322

The Financial Brand

NOVEMBER 21, 2022

This article Top 5 Customer Experience Trends for 2023 and Beyond appeared first on The Financial Brand. The experience banking provides must catch up to consumers' increasing expectations around digital delivery and service.

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Customer Experience Trends Branding User Experience 43

The Financial Brand

DECEMBER 20, 2020

Digital experience gaps are causing banks and credit unions to lose ground. They can regain it by a singular focus on customer centricity. The post 10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy appeared first on The Financial Brand.

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UX Strategy Digital Banking Trends 42

Perficient

OCTOBER 19, 2020

Leveraging the ability to add PWAs to a home screen, offline capabilities, reach into the features of the device and leveraging push notifications all through familiar HTML and JavaScript web app technology make PWAs a tremendous opportunity for those who can think outside the traditional web app box to new and more compelling user experiences.

User Experience 309

User Experience Technology Software Mobile 309

The Financial Brand

FEBRUARY 8, 2021

The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? appeared first on The Financial Brand. A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises.

UX 39

UX Study Digital Banking Branding 39

The Financial Brand

DECEMBER 14, 2020

Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences. The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand.

UX 38

UX Digital Banking Examples Branding 38

The Financial Brand

SEPTEMBER 14, 2020

The post 5 Digital-First Strategies That Can Turn Banks Into UX Disruptors appeared first on The Financial Brand. Banks and credit unions can compete with challengers if they adopt a user-focused design approach to developing successful digital products.

UX 41

UX Strategy Branding Customer Experience 41

The Financial Brand

JANUARY 17, 2021

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

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UX Innovation How To User Experience 38

Perficient

MAY 21, 2021

This FinTech app allows users to invest in a portfolio in their favorite brands or companies (DoorDash, Lululemon, Target, Costco, Amazon, etc.) She is passionate about the ways technology reimagines how we live and empowers human potential. Bright Paths Project: Plenti. for a set amount each month.

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Milwaukee Software Course Detroit 348

The Financial Brand

JUNE 30, 2019

Research suggests banks and credit unions need to rethink their mobile functionality with fresh eyes focused squarely on customer experience. The post Great Mobile Banking UX Demands More Than Flood of Features appeared first on The Financial Brand.

UX 31

UX Mobile Customer Experience Branding 31

PYMNTS

FEBRUARY 13, 2018

Brands like Zara and H&M have completely changed the timing of the fashion cycle by putting out more clothes, more often and then pricing them down so consumers have a reason to always be buying — which was a model Adore Me could get behind. Capuono noted nearly half of Adore Me’s team is devoted to the user experience (UX) and IT.

UX 101

UX Branding Innovation User Experience 101

The Financial Brand

NOVEMBER 4, 2020

The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand. Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market.

UX 36

UX Meeting Branding Marketing 36

Gonzobanker

FEBRUARY 23, 2022

According to CB Insights , 43 fintech companies became unicorns (privately held startups valued at over $1 billion) by Q3 2021, many of them raising millions of dollars to help flesh out products and attract customers. Bankers need to move quickly as the BaaS gold rush ensues. 4: Not every fintech will scale to “white whale” status.

Community Bank 143

Community Bank Strategy Risk Management Fintech 143

The Financial Brand

NOVEMBER 28, 2018

Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave. The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand.

UX 32

UX User Experience Branding Mobile 32

Perficient

AUGUST 30, 2022

In this blog, I define Agile, explain the key components of an Agile approach, and provide an example of a financial services firm leveraging an Agile methodology to create new products that contribute to elevated customer experiences. Preferred technologies (UI/UX technologies, backend technologies like Java,Net, ETL Informatica, etc.)

Meeting 294

Meeting Examples UX Case Study 294

The Financial Brand

AUGUST 7, 2019

The post Seven UX Design Hacks to Make Your Banking Insanely Great appeared first on The Financial Brand. Digital design is not just about what a product looks like. It's about how consumers feel about it. Seven techniques can help achieve that.

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UX Branding Customer Experience 32

Perficient

SEPTEMBER 29, 2020

Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. And how’s consumer buying behavior changing and how does that impact the need for brand trust?

Marketing 294

Marketing Branding Data Industry 294

The Financial Brand

JANUARY 14, 2019

The post Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX appeared first on The Financial Brand. With new technologies, you must minimize consumer confusion by designing systems around those who are the least tech-savvy.

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UX Strategy Branding System 31

Celent Banking

MAY 5, 2017

It seems like almost weekly I’m hearing something about a new challenger or digital-only bank brand. In addition to trying to provide an amazing customer experience, almost all challenger banks share the same commitment to fee transparency. It reminds me of The Fermi Paradox.

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UX Technology Groups US 125

The Financial Brand

APRIL 14, 2021

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

User Experience 40

User Experience Digital Banking UX Branding 40

The Financial Brand

SEPTEMBER 28, 2020

Often only small UX adjustments are needed. The post Why You Can’t Afford to Design Digital Banking Only for Gen Z appeared first on The Financial Brand. Preoccupation with young consumers leads many to miss the huge digital potential of older adults.

Digital Banking 42

Digital Banking UX Branding Customer Experience 42

CB Insights

SEPTEMBER 21, 2017

” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.

Branding 34

Branding UX Google Strategy 34

The Financial Brand

NOVEMBER 10, 2020

The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand. It's difficult to stand out in a crowded mobile app market.

UX 33

UX Branding Mobile Marketing 33

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 27

Customer Experience Banking Trends Analysis Trends 27

Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

The Financial Brand

DECEMBER 7, 2021

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 41

User Experience Banking Trends Analysis Branding 41

The Financial Brand

NOVEMBER 8, 2020

The post The Qualities of a Digital Banking Champion appeared first on The Financial Brand. In uncertain times, the commitment to being a digital banking champion is more important than ever, providing financial growth and resilience.

Digital Banking 43

Digital Banking Branding Customer Experience UX 43

The Financial Brand

DECEMBER 12, 2021

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 24, 2020

Banks and credit unions shouldn't focus solely on creating a better mobile experience, but build a holistic relationship based on trust. The post Satisfaction Drops As People Bank Digitally More Often: How to Avoid That appeared first on The Financial Brand.

How To 41

How To Branding Mobile Customer Experience 41

The Financial Brand

FEBRUARY 16, 2021

Four other user experience elements are required. The post 5 Things You Must Do to Become a True Digital Banking Competitor appeared first on The Financial Brand. Functionality is the foundation, but is not sufficient to differentiate your institution.

Digital Banking 37

Digital Banking User Experience Branding Customer Experience 37