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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

PYMNTS

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Behind “Team Perficient:” A Hole-In-One Partnership with Top PGA and LPGA Golfers

Perficient

Louis Blues and Dallas Mavericks in the NBA. The benefits of those relationships do drive some national exposure for us but the branding benefits accrue primarily in the specific markets. Bill, thanks for the time. Hey Marisa, thank you for the interest. Louis Cardinals , the NHL’s St.

St. Louis 340
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Ascena Retail Group Considers Bankruptcy Filing

PYMNTS

A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. Most of the roughly 2,800 retail locations of Ascena are still shuttered. The retailer foresees closing approximately 230 of 687 stores.

Groups 179
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Diving Into Digital Assets: The Business Side of NFTs

Perficient

For example, let’s take a look at a marketing use case currently being employed by entrepreneur Mark Cuban, owner of the NBA Dallas Mavericks Basketball team. For the innovative business, it may just be a way to further promote the brand and build community.

Dallas 411
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J.Crew Joins The Pandemic Bankruptcy Perp Walk

PYMNTS

The company operated 182 J.Crew-branded stores, 140 Madewell stores and 170 factory stores as of March 2. The companies with the thinnest margins are the most vulnerable,” said Hugh Ray , a bankruptcy attorney for the Dallas-based law firm McKool Smith. Those plans were scrapped as the coronavirus pandemic took hold in March.

Retail 185