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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

PYMNTS

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Behind “Team Perficient:” A Hole-In-One Partnership with Top PGA and LPGA Golfers

Perficient

First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St. Louis Blues and Dallas Mavericks in the NBA. The benefits of those relationships do drive some national exposure for us but the branding benefits accrue primarily in the specific markets.

St. Louis 340
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Toy Fair Takes Business Into Its Own Hands

PYMNTS

It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. These three virtual market weeks can help answer member and toy community needs. The first market week will be July 13 through 19. Two additional weeks are planned for Aug.

New York 255
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Diving Into Digital Assets: The Business Side of NFTs

Perficient

For example, let’s take a look at a marketing use case currently being employed by entrepreneur Mark Cuban, owner of the NBA Dallas Mavericks Basketball team. For the innovative business, it may just be a way to further promote the brand and build community.

Dallas 411
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Dine-In Restaurant Stocks Rally On Vaccine News, But Food Aggregators And Pizza Chains Sink

PYMNTS

That caps a six-month, 135 percent bounce for the 45-year-old Dallas-based chain. However, the “back-to-normal” rally that the markets saw on Monday represents much more of a pure-play on earnings and recovery. The leading QSR brands were mostly higher on the day, but rose more consistently with the broader market’s rally.

Kentucky 253