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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

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Project Verte Launches Blockchain Marketplace For DTC Brands

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Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Ascena Retail Group Considers Bankruptcy Filing

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A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. Most of the roughly 2,800 retail locations of Ascena are still shuttered. The retailer foresees closing approximately 230 of 687 stores.

Groups 179
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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

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However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

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Dine-In Restaurant Stocks Rally On Vaccine News, But Food Aggregators And Pizza Chains Sink

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For instance, shares of Brinker International, which operates or franchises about 1,600 Chili’s Grill and Bar locations and other eateries, were up 15 percent as of midday Monday. That caps a six-month, 135 percent bounce for the 45-year-old Dallas-based chain. News on Monday (Nov. percent at midday. For example, Yum!

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J.Crew Joins The Pandemic Bankruptcy Perp Walk

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The company operated 182 J.Crew-branded stores, 140 Madewell stores and 170 factory stores as of March 2. The companies with the thinnest margins are the most vulnerable,” said Hugh Ray , a bankruptcy attorney for the Dallas-based law firm McKool Smith. Those plans were scrapped as the coronavirus pandemic took hold in March.

Retail 185
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Wardrobe Expands Fashion Rental Concept With New Acquisition

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With its recent purchase of Dallas-based Rent My Wardrobe, it is gaining a geographic footprint in the southern U.S. After launching one of the more innovative business models in the digital-first space, fashion rental platform Wardrobe is expanding. and expanding its presence in what its founder calls the “peer-to-peer” fashion space.

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