Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

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Data Analytics Strategy social media 354

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Groups Strategy 251

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. The Graspers: Know they need “real-time data” for personalization, but are unable to explain or understand the “why.”

Strategy 322

Strategy Data Guidelines System 322

Perficient

JULY 10, 2020

Many companies are faced with a problem – how to see the data that is most relevant to their business to gather insights. A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. Next, I began to divide the data into types: out-of-the-box and custom.

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Data Analytics Google Leadership 322

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230

Branding Online Retail Data 230

Perficient

NOVEMBER 12, 2020

As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing. Peak Creative.

How To 508

How To Branding Customer Experience Industry 508

Perficient

JULY 6, 2021

In my 30-plus years of leading and supporting data programs for major financial brands, data democratization has gone from wish lists to a must-have. Over the next few blog posts, I will discuss the concept of data democratization and why it’s critical for financial institutions, from banks to insurance companies, to embrace it.

Data 294

Data Resources Tools Compliance 294

PYMNTS

SEPTEMBER 14, 2020

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. Changing business models have added extra pressure on the way brands sell across channels across business models.

Branding 269

Branding Online Meeting Strategy 269

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

PYMNTS

DECEMBER 15, 2020

More than buttressed by the COVID-19 spike in web traffic that has driven digital sales across the board — Amazon has brought bigger names in fashion onto its platform with brands such as Oscar De La Renta, Chico’s FAS — parent firm of brands like Chico’s, White House Black Market and Soma.

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Data Examples Branding Course 279

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221

Branding social media Strategy Data 221

Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

FEBRUARY 16, 2021

The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Perficient

SEPTEMBER 26, 2022

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Embedded Insurance is a rapidly evolving distribution channel.

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Data Conference Analytics Industry 275

South State Correspondent

OCTOBER 30, 2024

In this article, we look at the data to highlight how to use “strategic product communication” to increase customer retention and usage. The data we referenced above bears this out and as you can see in the full data set below. Communication is more important when it comes to retention than if you have a data breach.

How To 195

How To Data Management Study 195

Perficient

DECEMBER 30, 2020

According to the ACSI data, Amazon had troubles with site performance, merchandise variety, inventory, customer support, and shipping. Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. What about companies that had both strong internet and store channels?

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Online Study Branding Customer Experience 421

Abrigo

FEBRUARY 12, 2025

In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. Each milestone in AIs evolutiondriven by breakthroughs in data processing, computing power, and algorithmic innovationhas brought us closer to generative AI (GenAI), the transformative technology of our time.

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Lending Data Fraud Technology 221

South State Correspondent

APRIL 1, 2025

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Banks must ensure robust security measures are in place to protect customer data. Regulatory Challenges: Banks must navigate complex regulatory environments to ensure compliance with data protection and communication laws when using RCS.

Marketing 195

Marketing Security Analytics User Experience 195

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

Bank Innovation

DECEMBER 9, 2019

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. A study from consultancy A.T. Kearney released this month entitled “How Convenience, Innovation, and Trust Will Shape Tomorrow’s Banking,” noted that while U.K.

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Study Data Branding Innovation 293

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. By handling the data and analytics through the OS platform and cloud-based systems that automate the robots, Izhikevich said, Brain Corp. To that end, Dr. Eugene Izhikevich , co-founder, chairman and CEO of Brain Corp.

Retail 247

Retail Branding Software Technology 247

Perficient

JULY 20, 2020

His business-priority-first focus is centered on understanding client’s challenges in acquiring, engaging, and retaining customers through a data-driven, iterative approach. Product & Brand Disruptive Marketing. CX Data Analytics & AI Summit | August 4th. Advanced AI & Customer Data Decisioning.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509

Video UX Branding User Experience 509

PYMNTS

DECEMBER 28, 2020

But even still, as Mastercard got out first with its spending data, that widely reported 3 percent uptick is a bit below what could have been lofty expectations. After all, consumers were pushed onto digital platforms early in the season and then pushed again as the pandemic surged even as they risked post-holiday package arrival.

Data 260

Data Retail Online Report 260

Perficient

JANUARY 21, 2025

Carriers must digitize their operations, incorporating modern technology and data to automate and enhance the value chain experience, allowing consumers and producers to mitigate risk confidently. Many insurance companies are data-rich but intelligence-poor, limiting their ability to identify and mitigate emerging risks.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. Getting access to more link data is generally good, but which tool provider has the largest index? Confirm the API level analysis by pulling detailed link data.

Study 529

Study Tools Data Analysis 529

PYMNTS

NOVEMBER 12, 2020

In an interview with PYMNTS, Lisa Shields , founder and CEO of FISPAN said advanced technologies can help capture new types of data — and leverage that data to offer more relevant products and services. Shields offered an example of intentional information: invoice data. Shields said. Building The Infrastructure.

Data 222

Data Examples Resources Course 222

Perficient

JANUARY 22, 2021

Organizations that love data-driven decision-making suffer from the same challenge. How do we earn trust from consumers to get the right data about them, all in an effort to serve them better? Customers “sell” their data all the time in the form of loyalty and rewards programs.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

Perficient

JULY 12, 2022

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. Your brand is the beacon of authenticity for a personal experience.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

Perficient

SEPTEMBER 30, 2020

Graphs and charts can be great ways to convey crucial data… when they’re used properly. You want to present an abundance of meaningful data in a comprehensive and creative way. Start by following these tips and best practices to successfully communicate your data as clearly and concisely as possible. Use Color Wisely.

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Data Branding Guidelines Community 322

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Similar to events targeted at branding, tracking impressions is a good idea. Taking that concept further, as leads work through the sales funnel.

Data 195

Data Management Conference Branding 195

Abrigo

FEBRUARY 26, 2025

Data-driven personalization , using customer insights to offer relevant financial products at the right time. Financial institutions can use data analytics to: Identify customers who may be likely to move deposits due to rate shopping. Grow your portfolio. Support your community.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

FEBRUARY 24, 2025

Wealth Management Trend #1: Hyper-Personalized Experiences With AI Driven by advancements in AI, big data, and machine learning, hyper-personalization is reshaping wealth management firms ability to tailor financial services based on individual preferences, behaviors, and investment goals.

Trends 221

Trends Management Strategy Analytics 221

Abrigo

MARCH 10, 2025

Transform CECL data into stress testing insight. Data is one major area of focus in audits and exams that should be addressed by an institutions controls, panelists recommended. They urged institutions to know details on the data used by the model and whether it is complete and accurate.

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Analysis Data Management Examples 195