Branding Data Digital Strategies 
Perficient
NOVEMBER 12, 2020
Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.
Perficient
DECEMBER 2, 2020
Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We know it’s impossible to make it work without the right strategies and technologies, and many different solutions are required to get it right. Join Us Next Week.
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Perficient
SEPTEMBER 26, 2022
Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Embedded Insurance is a rapidly evolving distribution channel.
PYMNTS
MARCH 16, 2018
What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For clients in fast fashion, StyleSage could help brands quickly identify trends.
PYMNTS
FEBRUARY 7, 2020
There is real value for us in being a brand that uses Afterpay,” Weinstock said. That effort starts with the data, he said. That is not a new mission for 2020, of course, as data collection and interpretation are long-standing parts of the business, but those efforts aren’t static.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Barrier 5: Insufficient Data Integration and Use.
PYMNTS
AUGUST 21, 2018
“These attackers target brands and consumers on the open web with tactics like phishing, spinning up malicious mobile apps, hacking third-party suppliers and directly compromising websites.” The data also showed.17 In addition, there are 1,274 new malware variants released each minute, 22.9
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