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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

Accountability : loyalty will be given to brands that provide accountability at every level. Imagine less reporting on CSR initiatives from brands and more enablement of self-service accountability tracking and reporting features for consumers. Value : a redefinition of how value is measured.

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Conversational Marketing: Old School Meets New School

Perficient

Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Why Is Everyone Talking about Conversational Marketing?

Meeting 443
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Amazon Music Goes Ultra-High-Definition

PYMNTS

Thanks to a partnership with Universal Music Group and Warner Music Group, thousands of tunes on Amazon Music will be retooled to ultra-high-definition, Amazon announced on Friday (Oct. For the first time, music from Marvin Gaye, Nirvana, Diana Ross, Lady Gaga, The Notorious B.I.G.,

Apple 131
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FaceCake And Changing The Definition Of Try Before You Buy

PYMNTS

Most might assume the brand was some kind of social media experience for bakers, or perhaps an eCommerce venture built around vanity confections. “GlamScout also offers users a ‘Glam Look’ and a ‘Glam Look for Less,’ the first with prestige brands and the other with mass brands.

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DTC Brands See Media Opportunity In Crisis

PYMNTS

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. Brands should look at it as a long-term investment.”.

Branding 131
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7 Ramesh said.

Branding 162