Remove Branding Remove Definition Remove Innovation
article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
article thumbnail

Cooler Screens Brings New Look To Retail Innovation

PYMNTS

By replacing the traditional glass display doors with high-definition, multi-functional video screens, Cooler Screens (yes — it’s a double entendre) not only displays products and information but creates a brand new revenue stream for retailers. sales lift is not a common thing.”. “We

Retail 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways QSRs Are Driving Digital Innovation

PYMNTS

But these restaurants are not innovating all that fast — even with all sorts of new technologies hitting the market. But customer adoption isn’t behind the slow adoption of QSR innovations — in fact, 62 percent of consumers said the availability of digital innovations would make them more likely to visit QSRs in the future.

article thumbnail

Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7 That group is more exciting.

Branding 162
article thumbnail

DTC Brands See Media Opportunity In Crisis

PYMNTS

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. Brands should look at it as a long-term investment.”.

Branding 131
article thumbnail

BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly. New Launch Party with Co-Branded Credit Cards 2021 was a year of celebration as BankBazaar joined hands with YES BANK and RBL Bank to introduce co-branded Credit Cards.

article thumbnail

GetMyBoat: Why Boat Rentals Are Making A Splash This Summer

PYMNTS

Petro said travelers “aren’t leaving their general vicinity, [they’re] going wherever they can travel by car, and they definitely don’t want to go indoors anywhere. Innovation By The Boatload. Definitions Of ‘Safety On The Water’. By being everything that COVID-weary travelers want — all in one rental.

Fraud 317