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Conversational Marketing: Old School Meets New School

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Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249

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Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309
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21 Predictions About Digital Health in 2021: Part IV

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These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. Multi-dimensional, socially-driven contract tracing. Consistent Experiences Matter in Virtual Health, Too.

Tools 520
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Retail 2020: Looking Back On D2C Brands

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Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

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In marketing and design circles we often measure success in terms of meeting customer expectations. But even if we can’t always satisfy expectations, we can at least agree upon a definition. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. What’s Next?

Meeting 309
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DTC Brands See Media Opportunity In Crisis

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I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

Branding 131