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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249

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Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309
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Today In Retail: Bed Bath & Beyond Inc. Enters Deal To Sell Cost Plus; Authentic Brands Might Buy Arcadia Group and Debenhams

PYMNTS

has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market. Authentic Brands Could Buy Arcadia Group And Debenhams.

Branding 131
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DTC Brands See Media Opportunity In Crisis

PYMNTS

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

Branding 131
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Yotpo Gets $75M To Help Brands Capture The Digital Shift

PYMNTS

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We And I think this funding will ensure that we take a very long-term view of the business and will allow us to be aggressive, because this is definitely eCommerce prime time.

Branding 131