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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Amazon Music Goes Ultra-High-Definition

PYMNTS

Thanks to a partnership with Universal Music Group and Warner Music Group, thousands of tunes on Amazon Music will be retooled to ultra-high-definition, Amazon announced on Friday (Oct. It also hosts several free online radio stations broadcasting 24 hours a day in more than 160 countries.

Apple 131
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FaceCake And Changing The Definition Of Try Before You Buy

PYMNTS

Shopping for apparel online is tricky in any case, and shopping for accessories can be particularly taxing because, while one can get a fine feel for the look of a piece, the actual fit is something quite difficult to discern — as looking at an image of an object doesn’t quite tell its scale.

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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

But even if we can’t always satisfy expectations, we can at least agree upon a definition. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Next, you need to size up your offerings against rivals and reference brands.

Meeting 309
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Industry Slant // Bo Berg Talks Giant Schnauzers, DJing, Financial Services

Perficient

BB : In 1992, I discovered these online bulletin boards, where you could communicate with people all around the world. MM: So, you started at City National Bank, and was the bank online before you got there? MM: Favorite brands? Also, Prince (yes, I consider it a brand!), BB: Definitely coffee. BB: 19 years.

Industry 539
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7

Branding 162