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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

“We are essentially taking glass doors that were probably underutilized and not asking the retailer for any additional physical space.”. From a business standpoint, we believe that things like sales lift are obviously a really important metric,” Dravenstott said, “and you don't hear that much in brick and mortar retail.

Retail 277
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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eCommerce Takes Half Of Pandemic-Driven Retail Growth

PYMNTS

The dramatic consumer shift to Digital 3.0 — predicted months ago by the PYMNTS COVID-19 tracker work — is accounting for almost half of the retail growth in the US. It found that eCommerce growth as of May 1 was up 68 percent, surpassing 40 percent of total retail sales. Overall Chinese retail sales of consumer goods dropped 2.8

Retail 231
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. The seven-year-old D2C hybrid brand has received $4.7 Ramesh said.

Branding 162
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Why Smart Retailers Wish Their Customers Many Happy Returns

PYMNTS

As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. So, shipping and returns definitely impacts the customer experience, the customer strategy and even the top-line sales.

Retail 224
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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Nike, Other Major Brands Report Millions In Bad Debt Charges As Retailers Struggle To Pay

PYMNTS

The impact of COVID-19 on retailers is obvious as companies report plummeting sales, but the pandemic has also delivered a blow to the middlemen, which include makers of apparel and accessories, The Wall Street Journal reported. Typically, retailers have 30 days to pay for products provided on credit. Others, such as J.

Retail 167