Hard Times For Soft Drinks As Coca-Cola Puts The Lid On Tab
PYMNTS
OCTOBER 17, 2020
It’s our cryptic way of conveying the hurtful news that Tab, one of America’s proto-diet colas and the “drink of beautiful people” since 1963 will shuffle off its carbonated coil as Coca-Cola goes on a diet, trimming its roster of beverage brands due to the COVID-19 shift. Tab is not alone in Coke’s beverage boneyard. Ample liquidity, huh?
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