Perficient

DECEMBER 7, 2020

Create marketing automation based on where a broker/employer is in their sales cycle to keep them moving on their journey. Involve stakeholders in demos of the solution you are building to instill confidence and collaboration. Replace paper-based processes for submitting tax forms, providing payment, and signature.

Groups 294

Groups Comparison Industry Tools 294

William Mills

AUGUST 23, 2018

These goals should go beyond just general ones, like increasing revenue, and instead focus on more specific goals like number of email opens and/or an increase in demo requests. Or is your intent to maintain contact with leads who are not yet ready to buy? But how do you know when they’re ready?

How To 42

How To Strategy Case Study Marketing 42

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This is where utilizing marketing automation software can make the biggest impact on your lead generation program. Marketers that calculate ROI are 1.6

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. Standby for for our take on the demos of #finovate Spring 2017. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.

Retail 59

Retail Trends Technology Branding 59