South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. The theme was – developing your marketing superpowers.

Conference 195

Conference Marketing social media Data 195

PYMNTS

OCTOBER 3, 2016

Last year’s Super Bowl alone, a 24-10 victory by the Denver Broncos over the Carolina Panthers, drew the third-thighest Nielsen rating in TV history, an average of 111.9 That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. million viewers tuning in. But that audience spiked to 115.5

social media 131

social media Houston Denver Groups 131

PYMNTS

MAY 4, 2019

Digital innovation is keeping brands competitive — but really standing out requires an additional level of outside-the-box thinking. With the pervasive nature of social media, there is so much pressure to appear happy and perfect. Just as everybody has a drive-thru, so too does everybody have an order-ahead feature these days.

Innovation 134

Innovation Los Angeles New York City Course 134

Javelin Strategy & Research

JULY 1, 2014

The name choice for the brand is made by a small and forceful CEO with an obsession with Greek mythology and LARPING, played by Danny DeVito. In terms of things that Isis really didn’t see coming, having your brand kidnapped by a terrorist network with a better social media presence is probably not one of them.

Denver 53

Denver social media Branding US 53

Independent Banker

DECEMBER 31, 2022

billion-asset ANB Bank in Denver. And when customer satisfaction serves as a chief indicator of performance, peer-to-peer sharing and social media emerge as natural public relations vehicles. Our CEO roundtable participants. Anita Drentlaw , CEO, president and CFO at $190 million-asset New Market Bank in Elko New Market, Minn.

Community Bank 91

Community Bank Community Tampa North Carolina 91

PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Large billboards will go into these markets: San Francisco/Oakland, Columbus, Dallas, San Diego, Portland, Los Angeles, Denver, Atlanta, Reno and Nashville. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months.

San Francisco 128

San Francisco social media San Diego Los Angeles 128

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76

Trends Branding Examples Industry 76