Reinventing The Baby Care Market With Exclusive ‘Premium’ Brands
PYMNTS
FEBRUARY 26, 2019
Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,
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