Branding Digital Banking How To 
Insights on Business
APRIL 28, 2017
There are interesting characteristics both in the new entrants and in the more established digital banks. Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials.
Bank Innovation
MARCH 7, 2019
Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.
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PYMNTS
JULY 1, 2020
We could step in for credit unions and allow members to transact in a manner that was basically familiar through their credit-union brands.”. One thing CUs have lots of is data – even if they don’t always know how to gather, organize or leverage it, Calcanes said. A Data-Driven Future.
PYMNTS
APRIL 19, 2017
Branding the Nadia avatar as a “trainee” helps the agency convey to users that the program is still learning how to interact in an emotionally intelligent manner. TO DOWNLOAD THE APRIL EDITION OF THE PYMNTS DIGITAL BANKING TRACKER™, CLICK THE BUTTON BELOW. . . About the Tracker.
PYMNTS
JULY 8, 2019
And the question of how to build a workable and innovative model in the developing world is one that has been on Nanu’s mind a lot – though for rather different reasons than it has been on Facebook’s. The appeal of the banking license is it ensures the fact that they can provide the full spectrum of services,” he said. “But
Insights on Business
FEBRUARY 13, 2019
How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. The big questions is what’s next?
Gonzobanker
AUGUST 28, 2020
When Cornerstone Advisors collected data from banks for its 2019 Cornerstone Performance Report , COVID-19 was an unknown. But even then, the number of median active mobile users reported by mid-size banks had increased nearly 40 percent over Cornerstone’s prior bank study in 2017. Digital Banking is Here to Stay.
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