The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

FEBRUARY 23, 2021

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers. The post Exaggerations That Can Kill Digital Banking Loyalty appeared first on The Financial Brand.

Digital Banking 41

Digital Banking Branding Customer Experience Marketing Strategies 41

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Data Customer Experience Branding 42

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 38

Digital Banking Banking Trends Analysis Trends 38

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.

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Digital Banking Marketing America Customer Experience 34

The Financial Brand

MARCH 7, 2021

The post Rethinking Checking Account Strategy in a Digital Banking World appeared first on The Financial Brand. Neobanks steal primary accounts from financial institutions that haven't updated their view of checking. The antidote is straightforward.

Strategy 35

Strategy Digital Banking Branding Customer Experience 35

The Financial Brand

FEBRUARY 27, 2019

Conversational banking will provide real-time, personalized engagement, generating loyalty and revenues. The post Digital Banking Success Requires Conversational Engagement appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Branding Capital Marketing Strategies 31

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 27

Digital Banking Branding Customer Experience Marketing Strategies 27

The Financial Brand

JULY 16, 2019

Rivalry for key deposit source is keeping financial marketers up at night revising outdated offerings. The post Digital Banking Hasn’t Nixed Checking Accounts, Just Heated Up the Fight appeared first on The Financial Brand. What will hold the money?

Digital Banking 29

Digital Banking Branding Marketing Marketing Strategies 29

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Banks’ Digital Transformation Delusions.

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Strategy Data Study Tools 133

The Financial Brand

JUNE 13, 2018

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.

Marketing Automation 27

Marketing Automation Digital Banking Marketing Branding 27

The Financial Brand

AUGUST 7, 2018

The post Customer Journey Mapping Provides Path to Digital Banking Loyalty appeared first on The Financial Brand. Understanding the customer journey as consumers move from shopper to buyer of financial services can improve sales and loyalty.

Digital Banking 27

Digital Banking Branding Customer Experience Marketing Strategies 27

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

SEPTEMBER 21, 2020

Your digital banking must be very good, but great relationships are what you want. The post Are Financial Institutions Wasting Their Time Chasing a Digital Dream? appeared first on The Financial Brand. Customer experience is more than a great mobile app.

Customer Experience 41

Customer Experience Digital Banking Branding Mobile 41

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. banks @cashoff_uk Lina Perez, Billy Leung. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. This banking app provides functions that include cashback and tailored smart advice.

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Mobile Customer Experience Lending Analytics 78

The Financial Brand

SEPTEMBER 25, 2018

Subscribe to The Financial Brand via email for FREE!According Although that may be understandable given a shifting preference for digital banking, this is coupled with findings by J.D. Power that fully digital bank customers are the least […]. According to the WSJ, the number of branches in the U.S.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

DECEMBER 8, 2019

Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations. The post 6 On-Target Gen Z Marketing Pitches Financial Marketers are Using appeared first on The Financial Brand.

Marketing 36

Marketing Digital Banking Branding Marketing Strategies 36

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

JUNE 24, 2018

Subscribe to The Financial Brand via email for FREE!To To provide financial services organizations with the most comprehensive benchmark of key financial marketing trends, the Digital Banking Report continues to field an international survey, sponsored by Deluxe.

Marketing 31

Marketing Survey Branding Digital Banking 31

The Financial Brand

DECEMBER 9, 2020

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Report 43

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

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Google Apple Innovation Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JUNE 2, 2020

Three out of five financial institutions are in digital denial, stuck in the past. Here's how they can transform, led by Marketing and Sales. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand.

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Branding Marketing Branch Strategies Marketing Strategies 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JANUARY 17, 2021

Personalization of the customer experience in banking is a necessity as consumers want solutions geared to their individual needs. The post Lack of Personalization Puts Banks at Odds with Consumer Expectations appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 2, 2021

Traditional banks still have a leg up on digital competitors, but it's slipping. The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

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