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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

He said investors are taking a hard look at whether hefty valuations still make sense given challenger banks’ progress so far. Ranchere doesn’t think investors will decide the sector is valueless, as challenger banks have shown the ability to bring in younger consumers with greatly improved UX and upgraded digital offerings.

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10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy

The Financial Brand

Digital experience gaps are causing banks and credit unions to lose ground. The post 10 Digital Banking UX Trends that Will Drive Post-Pandemic Strategy appeared first on The Financial Brand. They can regain it by a singular focus on customer centricity.

UX 42
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The Best and Worst Practices in Digital Banking UX

The Financial Brand

Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences. The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand.

UX 38
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

A consumer’s sense of security and trust can be a funny, even unpredictable thing, especially when it comes to payments, banking and commerce. Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security.

Mobile 184
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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

Google’s expertise is in UX design,” he noted. “By Instead of trying to be the bank, Google is leveraging the brand name, banking infrastructure and trusted reputation of two banks, one of which is among the world’s largest global FIs, to acquire new users for that product and for Google Pay. Google’s Aim.

Google 272
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Who Wins the UX Arms Race: Traditional Banks or Neobanks?

The Financial Brand

A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises. The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? appeared first on The Financial Brand.

UX 39