Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments.

Customer Experience 427

Customer Experience UX User Experience Branding 427

The Financial Brand

DECEMBER 19, 2022

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

Branding 38

Branding User Experience Digital Strategies Strategy 38

PYMNTS

AUGUST 10, 2018

The company also launched a new co-branded Visa rewards card with Alliance Data. The firm also lowered delivery charges and entered into an agreement with TaskRabbit, which offers a team to help customers assemble furniture at home.

Digital Strategies 104

Digital Strategies Retail Strategy Los Angeles 104

PYMNTS

FEBRUARY 25, 2016

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100

Branding New York City Retail Online 100

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

The Financial Brand

APRIL 12, 2019

Eight critical steps that will help accelerate digital transformation at banks and credit unions facing stiff new competition from all sides. The post Jump-Start Your Financial Institution’s Digital Strategy appeared first on The Financial Brand.

Digital Strategies 32

Digital Strategies Strategy Branding Digital Banking 32

Perficient

FEBRUARY 28, 2024

A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.

Innovation 251

Innovation Regional Strategy Trends 251

The Financial Brand

DECEMBER 16, 2019

The post Traditional Bank Stakes Its Future on Daring Digital Strategy appeared first on The Financial Brand. Community bank goes modern in a big way by pioneering a new core system and partnering with an unusual fintech-powered mobile banking club.

Digital Strategies 25

Digital Strategies Strategy Community Bank Community 25

The Financial Brand

MAY 3, 2021

Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential. The post 5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market appeared first on The Financial Brand.

Digital Strategies 18

Digital Strategies Strategy Lending Marketing 18

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content.

Video 322

Video Tools Digital Strategies Marketing 322

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 146

Strategy Digital Banking Digital Strategies Mobile 146

The Financial Brand

OCTOBER 8, 2018

The bank is betting everything on an innovative alternative to the tech-heavy, AI-saturated strategies drenching fintechs and other competitors. The post Umpqua Bank Doubles Down On Its Human+Digital Strategy (Here’s Why) appeared first on The Financial Brand.

Digital Strategies 28

Digital Strategies Strategy Branding Innovation 28

Perficient

SEPTEMBER 26, 2022

We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275

Data Conference Analytics Industry 275

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Whatever the obstacle may be, know there are small steps you can take today to enhance your digital capabilities and the customer experience. Join Us Next Week.

Data 294

Data Customer Experience Case Study Branding 294

Digital Growth Institute

MAY 4, 2023

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. Alana Levine , Chief Revenue Officer at Fintel Connect , joined the Banking on Digital Growth Podcast to tell us why your financial brand or should consider influencer and affiliate marketing for your digital strategy.

Branding 15

Branding Marketing Digital Strategies Strategy 15

Payments Source

NOVEMBER 12, 2019

Large brands such as Barclays and Amazon recently reversed course and allowed cash to accompany clearly digital strategies, moves that made more sense politically than economically. The question is how long public policy can be the main factor in slowing cash’s decline.

Digital Strategies 77

Digital Strategies Maine Policies Course 77

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. Go Global Retail announced its plans to acquire the assets of ModCloth from Walmart.

Retail 129

Retail Branding Strategy Digital Strategies 129

PYMNTS

SEPTEMBER 3, 2019

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

PYMNTS

SEPTEMBER 1, 2020

This means brands should plan for a future that does not rely on department stores or malls to help generate traffic or drive growth. The ideal business model will be one where a brand can profitably sell directly to consumers either online or in-store.”. That’s exactly the thinking behind Macy’s Polaris strategy.

Strategy 195

Strategy Retail Branding Digital Strategies 195

PYMNTS

AUGUST 2, 2018

In order to reach frequent shoppers and boost their brand images, beauty brands have a receptive audience for virtual beauty advisors. “Best of all, virtual beauty advisors especially appeal to the young, digitally engaged, frequent beauty purchasers that brands want to reach the most as part of their digital strategies.”

Branding 101

Branding Video Survey Digital Strategies 101

PYMNTS

JUNE 21, 2018

Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s face as part of a consultation. The feature, which is dubbed Live Makeup Consultation, will launch for L’Oréal’s NYX Cosmetics brand, Retail Dive reported.

Video 142

Video Branding Digital Strategies Technology 142

Perficient

OCTOBER 29, 2020

For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

JANUARY 20, 2021

On a conference call with analysts , P&G Vice Chairman, Chief Operating Officer and Chief Financial Officer Jon Moeller said the mid- to long-term impacts of the pandemic are accelerating top and bottom-line growth as the quality and relevance of its many brands resonates with consumers. “We Constructive Disruption.

Online 292

Online Report Strategy Trends 292

PYMNTS

FEBRUARY 28, 2019

Also, Farfetch will get a “Level 1” entry point on the JD app, giving the 300 million JD customers access to upwards of 1,000 luxury brands and boutiques. We are delighted to build on our relationship with JD.com, and bring to market an unrivaled solution for luxury brands to succeed in the Chinese market.

Branding 123

Branding Digital Strategies Strategy Operations 123

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

PYMNTS

OCTOBER 7, 2019

These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees.

Online 100

Online Retail Digital Strategies Branding 100

Filene

DECEMBER 21, 2017

They are not just about measuring how many visitors you get, but about the performance of the content and how your visitors are interacting with your brand. Moreover, metrics will help you understand how users are behaving on your site.

Digital Strategies 28

Digital Strategies Strategy How To Branding 28

The Financial Brand

MARCH 3, 2021

Many banking providers are so focused on digital strategy and new technologies that they ignore how their people fit into the puzzle. The post Digital Culture: The Missing Piece in Digital Banking Strategies appeared first on The Financial Brand.

Strategy 43

Strategy Digital Banking Digital Strategies Branding 43

PYMNTS

AUGUST 21, 2018

“These attackers target brands and consumers on the open web with tactics like phishing, spinning up malicious mobile apps, hacking third-party suppliers and directly compromising websites.” The data also showed.17

Company 134

Company Data Branding Digital Strategies 134

PYMNTS

MARCH 19, 2018

The acquisition is part of L’Oreal’s plan to accelerate its digital strategy and to provide its 34 international brands with innovative technologies that enhance the beauty experience. Its technology is used by almost all of the major beauty brands, L’Oreal said in the press release.

Branding 116

Branding Innovation Digital Strategies Technology 116

PYMNTS

MAY 22, 2018

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S.

Branding 100

Branding Innovation America Strategy 100

PYMNTS

DECEMBER 6, 2019

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .

Strategy 130

Strategy Innovation Digital Strategies System 130

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

PYMNTS

APRIL 2, 2019

That means customers won’t have to say the brand, size or type of milk but just say milk. Walmart has been embracing a digital strategy, rolling out new services such as the ability to skip the checkout line and order and have groceries delivered.

Google 165

Google Digital Strategies Technology Strategy 165

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. A convenient and seamless ordering experience from online and mobile channels is essential for restaurant customers. About The Tracker.

Innovation 131

Innovation Houston Metro Mobile 131

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 42

Marketing Digital Strategies Strategy Branding 42

PYMNTS

NOVEMBER 17, 2020

Germany's Razor Group, which works to acquire and scale Amazon brands, has raised 25 million euros (about $26.7 Customers can also split purchases with other users on PayPal and Venmo and receive the credit directly back to their card. Germany's Razor Nets $33M to Buy, Grow Amazon Sellers. million) in a new funding round.

Payments 130

Payments Michigan Fraud Digital Strategies 130