Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

FEBRUARY 7, 2020

However, Bombas was somewhat different — though it began, like many startups, with looking to fill a market hole. There is real value for us in being a brand that uses Afterpay,” Weinstock said. The problem didn’t belong to Bombas Founders Randy Goldberg and David Heath, though.

Digital Strategies 168

Digital Strategies Strategy Data Customer Experience 168

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Tip of the hat to The Financial Brand’s Jeffry Pilcher. Let’s just call it. Powerful and inspiring stuff, GonzoBankers!

Branding 132

Branding Conference Strategy Oregon 132

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

FEBRUARY 25, 2016

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100

Branding New York City Retail Online 100

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Data Groups 332

Perficient

SEPTEMBER 26, 2022

We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275

Data Conference Analytics Industry 275

PYMNTS

AUGUST 10, 2018

The company also launched a new co-branded Visa rewards card with Alliance Data. The center will bring about 200 jobs to the area, serving the Miami, Tampa and Orlando markets, and will also serve as a parcel fulfillment center for the entire southeastern United States.

Digital Strategies 104

Digital Strategies Retail Strategy Los Angeles 104

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

PYMNTS

SEPTEMBER 3, 2019

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

PYMNTS

FEBRUARY 28, 2019

Also, Farfetch will get a “Level 1” entry point on the JD app, giving the 300 million JD customers access to upwards of 1,000 luxury brands and boutiques. We are delighted to build on our relationship with JD.com, and bring to market an unrivaled solution for luxury brands to succeed in the Chinese market.

Branding 123

Branding Digital Strategies Strategy Operations 123

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. Go Global Retail announced its plans to acquire the assets of ModCloth from Walmart.

Retail 129

Retail Branding Strategy Digital Strategies 129

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

PYMNTS

JUNE 5, 2019

“Together, we are uniquely positioned to offer consumers in Russia and neighboring countries an innovative shopping experience by combining social platforms with commerce, as well as enabling regional brands and [small businesses (SMBs)] to sell their products locally and globally.”. Group ,” said Gevork Vermishyan, CEO of MegaFon.

Digital Strategies 122

Digital Strategies Groups Mobile Innovation 122

Insights on Business

MAY 12, 2017

To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. The cultural strategy, nimble operating models, and traction with niche customer bases mean that emerging fintechs can help established firms penetrate new and adjacent markets.

Customer Experience 154

Customer Experience Fintech Analytics New York 154

PYMNTS

MARCH 27, 2019

To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.” More than half — or 54.2

Innovation 130

Innovation Branding Retail Meeting 130

PYMNTS

MAY 22, 2018

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S.

Branding 100

Branding Innovation America Strategy 100

PYMNTS

JANUARY 11, 2021

Digitization was no longer simply a benefit, but a necessity — and according to Georgakopoulos, treasurers had an important seat at the leaders' table to guide the enterprise toward greater agility, expansion into new markets and customer segments, and an overall optimized financial strategy.

Payments 198

Payments Strategy Fintech Tools 198

Insights on Business

MARCH 6, 2019

Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2] Digitally reinventing themselves, financial services firms are leveraging AI to achieve superior customer experiences, create new revenue streams and lower costs. RBS conversational agents [11].

Customer Experience 195

Customer Experience System Management Digital Strategies 195

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The company will deploy delivery-focused kitchen management solutions from ConnectSmart to more than 900 locations in these two global markets.

Innovation 131

Innovation Houston Metro Mobile 131

Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

PYMNTS

OCTOBER 7, 2019

These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees.

Online 100

Online Retail Digital Strategies Branding 100

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 Earnings per share came in at $1.34

Cards 122

Cards Security Branding Florida 122

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 42

Marketing Digital Strategies Strategy Branding 42

PYMNTS

JUNE 7, 2017

Born shortly before the turn of the century in Rio de Janeiro by Eduardo Ourivio and Mário Chady, the chain today, almost 20 years down the line, is a much bigger brand than even its founders ever expected it would be. The partnership with NCR continues to drive the digital platforms of our brand.

Mobile 108

Mobile Branding Digital Strategies Maine 108

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 Earnings per share came in at $1.34

Retail 112

Retail Cards Security Branding 112

PYMNTS

MARCH 6, 2020

For example, say you’re in the market for a new car. Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We We have a good digital strategy around social media, YouTube and a couple of other channels. They will accept 76 floats at $500.00

Hawaii 141

Hawaii social media Innovation Digital Strategies 141

PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. What’s currently working better than social media for retailers in the digital space in turning marketing into immediate sales?

social media 100

social media Retail Study Branding 100

PYMNTS

OCTOBER 31, 2016

billion Mastercard and Maestro branded cards out in the field, up six percent year over year. One is the “digital by default strategy” through which issuers are able to auto enroll cardholders through their banking applications, a process that Banga said “drives scale for us.” How fares the global economy?

Digital Strategies 100

Digital Strategies Strategy US Cards 100

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. But McDonald ’s Corp.

Online 101

Online US Payments Mobile 101

Cisco

MAY 5, 2021

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. At imimobile, we’re focused on enabling the world’s top financial brands to compete with disruptors and fintech’s. Real-time SMS communications. Social channels.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

PYMNTS

SEPTEMBER 10, 2019

But it is important that ATMs are embedded in the digital strategy of the bank, too.”. That multi-faceted strategy, he said, embraces services that are necessary not only for individual consumers, but also for small businesses that operate in cash-intense verticals, he told Webster. “In

ATM 158

ATM Examples Course Operations 158

Independent Banker

SEPTEMBER 1, 2021

Take Your Digital Strategy to the Next Level. Optimize your digital banking experience. Differentiate your brand in a highly competitive market. Account Advisor’s IQ Analytics dashboard alerts you to market trends and product-related issues. Exceed consumer expectations. Eye candy for analytics geeks.

Analytics 91

Analytics Digital Strategies Analysis Meeting 91