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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.

US 294
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Bombas: Socking Up With A DTC Digital Strategy

PYMNTS

There is real value for us in being a brand that uses Afterpay,” Weinstock said. “We were looking to increase our conversations, and we know that we have a wonderful existing audience that we were interested in leveraging.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. We’ve also examined three popular planning frameworks used to address such gaps. CX IQ also tells us how company leaders perceive those capabilities and the degree to which they share these perceptions. Maybe not just yet.

Meeting 309
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Rise in Synthetic Experiences

Perficient

Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences.

Video 322
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Whatever the obstacle may be, know there are small steps you can take today to enhance your digital capabilities and the customer experience. Join Us Next Week.

Data 294
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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

On a conference call with analysts , P&G Vice Chairman, Chief Operating Officer and Chief Financial Officer Jon Moeller said the mid- to long-term impacts of the pandemic are accelerating top and bottom-line growth as the quality and relevance of its many brands resonates with consumers. “We

Online 292
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.