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I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.
This is especially true for digitalexperiences where the userexperience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging userexperience that solves their problems and helps them get things done.
Digital agencies merged decades-old creative and marketing experience with emerging userexperience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough.
For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. But while Quibi was aiding users’ ability to watch TV, it was hampering access in other ways. Quibi needed to move users above the FBM action line.
CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.
The digital world is global, now, more than ever. 2020 was a year that challenged companies in every industry to not only adapt to an increasingly digital world, but to innovate quickly and accelerate their digital initiatives to survive in the competitive marketplace.
Chance-Chin elaborated on her bank’s digitalstrategy, which combines modern technology with close customer relationships. "We We are looking at everything from online account opening to our banking platform's userexperience.
This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digitalstrategy, userexperience and banking-as-a-service all show up on the top 10 list.
Likewise, by sharing data on how financial institutions are on the assertive path of focusing on userexperience, we were able to better understand the importance of digital transformation in banking in order to achieve a unique userexperience: my bank in my pocket.
What this means is that any bank hoping to succeed in the region must have not only a strong brand, but a clear plan to distinguish itself by achieving high standards in customer experience. The post Why getting digital banking right could prove vital in the Gulf appeared first on Banking.com. Image: mdgomes via iStock.
For banks, this means that having a strong mobile presence isn’t an optional extra – it needs to be fundamental to their digitalstrategy. Even delays of just a few seconds while waiting for a page to load can frustrate customers and lead to them abandoning a brand. Don’t forget offline integration.
As consumers experience the convenience and security benefits that biometrics bring, enormous pressure is being felt by companies that are still using antiquated passwords as part of their digitalstrategy. More than 92% of users prefer biometrics over passwords.
Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “ExperienceDigital” strategy.
Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. The labs aim to help Deutsche Bank evaluate and adopt emerging technologies, develop a culture of innovation, and contribute to the bank’s digitalstrategy. Founded: 2013.
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