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Rise in Synthetic Experiences

Perficient

Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences.

Video 322
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

For any brand that promises to entertain, motivation should center on pleasure. Turntable seamlessly adapts the video display to match the orientation of the device as it changes position. Quibi even worked with directors and editors to optimize video for Turntable. In the FBM, motivation is defined as the reason for action.

US 294
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. It’s really weird to see a live speaker dish up a series of videos mainly of himself … speaking. Kind of like showing up at a Van Halen show and Eddie plays videos of himself on guitar. Let’s just call it.

Branding 132
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L?Or?al Unveils Live Makeup Consultations With Augmented Reality

PYMNTS

The feature, which is dubbed Live Makeup Consultation, will launch for L’Oréal’s NYX Cosmetics brand, Retail Dive reported. With L’Oréal’s technology, customers can ask for product recommendations through video chat. When customers are ready to make a purchase, they can buy the recommended product through the app.

Video 142
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Consumers Are Ready For Virtual Beauty Advisors

PYMNTS

In order to reach frequent shoppers and boost their brand images, beauty brands have a receptive audience for virtual beauty advisors. “Best of all, virtual beauty advisors especially appeal to the young, digitally engaged, frequent beauty purchasers that brands want to reach the most as part of their digital strategies.”

Branding 101
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294
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15 Twitter accounts every bank executive should follow

Abrigo

See a similar list for the accounting profession: 15 Twitter accounts every accountant should follow 5) @rajeshkan – Rajesh Kandaswamy, research director at Gartner Group, focuses on mobile banking, mobile and cloud payments, channel convergence, digital strategy, big data analytics and outsourcing.