Abrigo

NOVEMBER 18, 2014

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Image courtesy of Dreamstime.com. Blog Accountant'

Branding 170

Branding Online Taxes Meeting 170

PYMNTS

OCTOBER 16, 2018

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169

Branding Online Las Vegas Los Angeles 169

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come. What Comes First: PIM or Marketplace?

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

AUGUST 5, 2020

“For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. We do a complete marketing overhaul,” Silberstein explained. “We

America 336

America Marketing Operations Retail 336

Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Tip of the hat to The Financial Brand’s Jeffry Pilcher. Let’s just call it. Find Your Inner Editorial Yoda.

Branding 144

Branding Conference Strategy Oregon 144

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

Perficient

SEPTEMBER 23, 2020

You can now (in IOS 14) build an App Clip that can surface your ordering feature without first requiring the user to download your full app. How often do customers navigate through a place card in Maps or click a link in Safari, only to be asked to spend time downloading our app or have to navigate through a web app?

Mobile 322

Mobile Apple Examples Technology 322

PYMNTS

JULY 31, 2018

In an effort to extend its brand beyond fabrics, Jo-Ann Stores has shortened the name of its brick-and-mortar stores. The locations, which were previously branded as Jo-Ann Fabrics, are now known as JOANN, AdWeek reported. “We Jo-Ann Stores has made strides over the last few years to help elevate its digital offerings.

Branding 104

Branding Retail Video Mobile 104

Abrigo

FEBRUARY 12, 2025

Generative AI , another subcategory of AI, also learns from data, but it can create brand-new content in the form of text, images, music, etc. These models influenced marketing strategies, collections, and fraud detection tools. FICO introduced its scoring system in 1989, providing a standardized scale for creditworthiness.

Lending 221

Lending Data Fraud Technology 221

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

MAY 24, 2019

Consumers download an app to start their shopping experience, which Hertel said was built to make it “super fun, easy and simple to buy glasses” for families. The Custom Eyeglass Market. Beyond Fitz Frames, King Children is another player looking to serve the market with custom glasses.

Branding 134

Branding Online Mobile Ohio 134

Bank Innovation

AUGUST 12, 2019

The Royal Bank of Canada is giving its app a millennial makeover and branding the new offering RBC Mobile Student Edition. For customers under 22 years of age, they can opt to download a student version of the app with an interface designed for younger customers. The new app features include financial literacy tools and […].

Millennials 170

Millennials Tools Branding Mobile 170

Perficient

JULY 20, 2020

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332

UX Meeting Data Groups 332

PYMNTS

AUGUST 24, 2020

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216

Retail Report Case Study Study 216

Perficient

NOVEMBER 17, 2020

At the same time, Covid-19 presents opportunities for business leaders in the banking industry and beyond to develop strategies and branding that will define their future, as distinct market forces and customer behaviors will certainly emerge in the “new normal.”

Mobile 294

Mobile Online Conference Customer Experience 294

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

FEBRUARY 17, 2020

N26 is one among a new breed of branchless banks, looking to gain favor with consumers through a parade of slick marketing and eye-catching slogans. One critic of the bank said that, while he was disappointed that N26 was bowing out, its users had likely already downloaded one of its competitors’ mobile apps.

Comparison 231

Comparison Digital Banking Branding Report 231

PYMNTS

SEPTEMBER 16, 2020

Super Chewer — a D2C dog chew toy brand under parent company Bark — saw enrollments grow during the beginning of the pandemic, for instance. Some D2C brands are facing struggles distinguishing themselves from the pack. Some instead are now looking to host popups to gain brand awareness while avoiding major real estate investments.

Report 219

Report Branding Survey Retail 219

PYMNTS

JULY 30, 2020

The digital shift is coming late to Dunkin’ Brands. He also pointed out that the company has added approximately 400,000 members to its loyalty program and has seen unspecified success for its app downloads. Hoffmann also said Dunkin’ has committed to an increase in digital marketing as more of its restaurants open. “We

Las Vegas 156

Las Vegas Branding Leadership Marketing 156

PYMNTS

JUNE 17, 2020

This attitude has driven a surge in mobile payment usage, delivery app downloads and buy online, pickup in store (BOPIS) adoption. In fact, COVID-19 further demonstrated the importance of the physical store, with many brands and retailers experiencing significant revenue loss from the temporary closure of stores.

Retail 231

Retail Online Course Report 231

PYMNTS

NOVEMBER 12, 2020

Affordability is also crucial in today's environment and remains a cornerstone of the McDonald's brand,” the company statement said, going on to say it would be testing new concepts and technology to make the drive-thru experience faster. Coffee Is Ground Zero. monthly subscription in February. Not Just Loyalty.

Phoenix 206

Phoenix Video Illinois Branding 206

PYMNTS

JANUARY 7, 2021

28, rose 77 percent across all of the company’s brands, including 94 percent growth at its flagship Bed Bath & Beyond chain. Executives said the Bed Bath & Beyond brand added 2.2 For instance, he said the company’s recently relaunched Bed Bath & Beyond and Buy Buy Baby apps have already gotten some 800,000 downloads.

Branding 205

Branding Retail Online Customer Experience 205

PYMNTS

SEPTEMBER 12, 2019

Today, it’s about subscriptions and access to titles and content, he said, a baseline that provides lots of opportunities to grow revenue by monetizing in-game purchases and selling expansion packs or specialized equipment, accessories and even branded clothing. Change is also happening at the brick-and-mortar store level.

Video 248

Video Retail Innovation Trends 248

PYMNTS

SEPTEMBER 12, 2019

Christopher Thomas-Moore, Domino’s vice president of global eCommerce and digital marketing, explained that the availability of these programs can go a long way toward building a company’s brand in the eyes of consumers. The initial point of contact between a brand and the customer is key to building a long-term relationship.

Branding 134

Branding Mobile Meeting Michigan 134

PYMNTS

SEPTEMBER 14, 2017

Before businesses can spread their global wings and reach new markets, though, they must first overcome their fears of engaging in global trade. The X-Border Receivables Report explores how cross-border trade is impacting a wide array of industries and markets, as well as the customers and workers that operate within them.

Report 191

Report Trends Massachusetts Study 191

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

Retail Report social media Samsung 173

PYMNTS

JANUARY 12, 2020

Bowman noted that Tap to Phone leverages EMV’s underlying capabilities, the growing base of contactless cards in consumers’ wallets and the partnership with Samsung to allow sellers to tap into new retail sales opportunities, simply by downloading an app onto a mobile device they already use.

Retail 226

Retail Samsung Software Mobile 226

PYMNTS

JANUARY 26, 2021

The global contactless payment market is projected to reach $18 billion by 2025, in fact, up from $10 billion last year — a nearly 12 percent compound annual growth rate (CAGR). To get the full story, download the Tracker. Deep Dive: Why Contactless Payment Offerings Are Crucial For CUs Amid The Pandemic.

Tools 276

Tools Los Angeles New Jersey Trends 276

PYMNTS

JANUARY 10, 2019

The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds. 7), the eCommerce giant passed Microsoft as the largest company by market value, according to reports. This would let gamers use simpler devices. On Monday (Jan.

Video 139

Video Google Online Branding 139

South State Correspondent

AUGUST 15, 2022

Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Every time a lender contacts the borrower, the contact creates an opportunity to demonstrate superior service, impart market information, offer expert advice, or increase mindshare.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Every time a lender contacts the borrower, the contact creates an opportunity to demonstrate superior service, impart market information, offer expert advice, or increase mindshare.

Tools 195

Tools Lending Online Training 195

PYMNTS

JUNE 6, 2018

They are increasingly demanding transparency, traceability and authenticity from the brands they support with their dollars. But Brown said AR could fully eliminate the barrier of packaging, enabling brands to share more than they could fit on a box, can or bottle label. AR, said Brown, could play into those consumer interests.

Branding 122

Branding social media Mobile Google 122

PYMNTS

FEBRUARY 24, 2020

The mobile order-ahead market continues to expand its footprint, growing by 23 percent over the past four years and now accounting for more than 3.1 For more on these and other mobile order-ahead news items, download the Tracker. billion restaurant visits and $26.8 billion in sales. In this month’s Feature Story, PYMNTS spoke to P.F.

Data 214

Data Fraud Mobile Florida 214

PYMNTS

FEBRUARY 7, 2020

Consumers are using installment payments to purchase everything from clothing to cosmetics, and the race to see which BNPL provider will dominate in which market is on. Both payment providers and retailers must come up with new ways to engineer the loyalty of shoppers, with multiple options and ways to interact with brands.

Industry 167

Industry Millennials Retail Mobile 167

PYMNTS

NOVEMBER 3, 2020

Lingering economic uncertainty and growing fraud rates in multiple markets are prompting consumers to sharpen their focus on privacy and security. Eighty-one percent of consumers in one recent study said that trusting brands was a major factor in determining whether they would interact with them, for example.

Study 192

Study Data Regulation Digital Banking 192