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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

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TikTok Enters eCommerce With In-App Shopping Links

PYMNTS

Many other social media companies have also entered into the eCommerce space as a way to diversify income streams. TikTok has been downloaded over 100 million times in America alone and has more than one billion users around the world. Instagram , for example, now lets users purchase products directly from feeds.

Video 178
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Is Snapchat The Future Of Commerce For Brands?

PYMNTS

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100
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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? To read the feature story and get a close look into how AR is laying the foundation for retail’s next state of evolution, download the new Digital Consumer Report.

Retail 173
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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

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Shoot and score: Tips for winning a new business valuation client

Abrigo

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

times more consumer conversions for brands such as Estée Lauder, for example. Another study found that shopping app downloads in the U.S. Mobile applications are also behind home try-on features, with some retailers utilizing social media applications to encourage tech-savvy consumers to virtually engage with their brands.

Retail 243